Eron Zehavi is a founding partner and Chief Rewards Officer of Swagbucks.com and it's parent company, Prodégé. Swagbucks, listed as No. 43 on the 2011 Inc. 500 list, allows it users to earn virtual currency through common everyday online actions like searching the web, watching videos, taking surveys, and playing games. The users can then redeem their "Swag Bucks" for their choice of thousands of "real world" items, including gift cards, electronics, kitchen supplies, jewelry, and baby goods. With billions of points in circulation and over $15 million in distributed prizes, Swagbucks has achieved unparalleled loyalty and engagement by fostering a true Rewards Community. @SwagBucks
The key to survival—whether it be in the "real" world or the business world—is to know your SWOT (Strengths, Weaknesses, Opportunities, and Threats). Read story
When customers don't cash in those points or credits they are sending you a message about how disloyal they are. Read story
