FOUNDER LESSONS  

Frank Addante is founder and CEO of the Rubicon Project, the world’s leading real-time trading platform for online ads. He is a five-time entrepreneur and author of FounderBlog.com. The combined market value of the companies he launched exceeds $1 billion and resulted in two acquisitions and one IPO. @FrankAddante


You Can Compete with Free--and Win

By Frank Addante |  May 23, 2012

A good product is always more important than the free alternative, even when you sell yo-yo upgrades.  Read story

Long To-Do List? Make a Not-Right-Now List

By Frank Addante |  Apr 6, 2012

In today’s digital age, it's hard to focus. But the Not-Right-Now list can help you get things done.  Read story

Set Achievable Goals; You'll Win

By Frank Addante |  Mar 28, 2012

Here's why, if you want to get to $500 million, you should set your goal at $450 million.  Read story

How to Integrate a Company You Acquire: 6 Steps

By Frank Addante |  Mar 26, 2012

Merging a business into your own is like rebuilding a plane while in flight. Here’s how to keep flying.  Read story

New Concept? Ask These 3 Questions First

By Frank Addante |  Feb 24, 2012

To rigorously evaluate a new idea, business plan, sales pitch, or product feature, be sure you ask these three simple questions. They will save you.  Read story

How Twitter Can Improve Your Management (in 140 Characters or Less)

By Frank Addante |  Feb 16, 2012

Communication has been streamlined to short messages. Your management should be too.  Read story

Start-up Step 1: A Culture Plan

By Frank Addante |  Feb 7, 2012

The formula for a great company is not a business model, or financial projection.  Read story

Why L.A.'s Start-up Scene Beats All Others

By Frank Addante |  Feb 3, 2012

A five-time entrepreneur makes the case for launching a company in Silicon Beach. He's not the only fan.  Read story