Fredrick Marckini


Attracting Search Engines: What Not to Do

By Fredrick Marckini |  Jun 22, 2000

Intentionally launching a Web site that could not be found in any of the major search engines would be a lot like opening a mail-order business and not pu...  Read story

Attracting Search Engines: What Not to Do

By Fredrick Marckini |  Jun 1, 2000

Intentionally launching a Web site that could not be found in any of the major search engines would be a lot like opening a mail-order business and not pu...  Read story

Where to Put Keywords on Your Site

By Fredrick Marckini |  Apr 24, 2000

Search engines list sites based on keywords that you can embed in your HTML code. Below is a list of different places in your site where the placement of ...  Read story

Types of Search Engines

By Fredrick Marckini |  Apr 24, 2000

Key to improving your Web site's rank in the different search engines is to understand the basic criteria by which search engines index and then retrieve ...  Read story

What Is a Software Spider?

By Fredrick Marckini |  Apr 24, 2000

A "software spider" is an unmanned program operated by a search engine that surfs the Web just like you would. As it visits each Web site, it records (sav...  Read story

Where to Put Keywords on Your Site

By Fredrick Marckini |  Apr 1, 2000

Search engines list sites based on keywords that you can embed in your HTML code. Below is a list of different places in your site where the placement of ...  Read story

Types of Search Engines

By Fredrick Marckini |  Apr 1, 2000

Key to improving your Web site's rank in the different search engines is to understand the basic criteria by which search engines index and then retrieve ...  Read story

What Is a Software Spider?

By Fredrick Marckini |  Apr 1, 2000

A "software spider" is an unmanned program operated by a search engine that surfs the Web just like you would. As it visits each Web site, it records (sav...  Read story

E-Business Revenue and Spending on the Rise

By Fredrick Marckini |  Apr 1, 2000

Hard charger technology businesses see a 22% revenue contribution from e-business Overall, a 23% rise in e-business spe...  Read story

Lock Down Your Laptop

By Fredrick Marckini |  Mar 1, 2000

Carrying a computer to all corners of the globe can be hard on the nerves. You bought it for thousands of dollars, you have your system configured just th...  Read story

META Tags and How to Use Them

By Fredrick Marckini |  Feb 18, 2000

META tags are the information that you place in the ffiHEAD? section of your Web site which does not display in the browser window. META tags allow the de...  Read story

How to Avoid Trouble with the Engines

By Fredrick Marckini |  Feb 18, 2000

Search engines have declared a silent war against those of us working on their behalf (well, OK, on behalf of our clients really - but they clearly benefi...  Read story

The Golden Rule of Search Engine Marketing

By Fredrick Marckini |  Feb 18, 2000

If there is one rule that should be referred back to as the refrain in search engine positioning, it is this: The best way to move up the search re...  Read story

Brainstorming for the Right Keywords

By Fredrick Marckini |  Feb 18, 2000

Before you register with a search engine, it's a good idea to write down every imaginable keyword that someone might use to find your site. For example, i...  Read story

How to Create Effective Site Titles and Descriptions

By Fredrick Marckini |  Feb 18, 2000

The following title and description may get you a high ranking for a keyword search on the word "mortgage": AAA Mortgage banking, the Mort...  Read story

Why Your Web Site's Rank Matters

By Fredrick Marckini |  Feb 3, 2000

There's a pervasive myth among Web site marketers that simply submitting your Web site to hundreds or thousands of search engines will increase traffic to...  Read story

Why Your Web Site's Rank Matters

By Fredrick Marckini |  Feb 1, 2000

There's a pervasive myth among Web site marketers that simply submitting your Web site to hundreds or thousands of search engines will increase traffic to...  Read story

META Tags and How to Use Them

By Fredrick Marckini |  Feb 1, 2000

META tags are the information that you place in the ffiHEAD? section of your Web site which does not display in the browser window. META tags allow the de...  Read story

The Golden Rule of Search Engine Marketing

By Fredrick Marckini |  Feb 1, 2000

If there is one rule that should be referred back to as the refrain in search engine positioning, it is this: The best way to move up the search re...  Read story

Brainstorming for the Right Keywords

By Fredrick Marckini |  Feb 1, 2000

Before you register with a search engine, it's a good idea to write down every imaginable keyword that someone might use to find your site. For example, i...  Read story

Longer Domain Names Are Going Fast ? Are You Missing Out?

By Fredrick Marckini |  Jan 31, 2000

On Dec. 16, 1999, Register.com announced it would begin accepting domain name registrations up to 67 characters in length, versus the old 22-character lim...  Read story

Longer Domain Names Are Going Fast ? Are You Missing Out?

By Fredrick Marckini |  Jan 1, 2000

On Dec. 16, 1999, Register.com announced it would begin accepting domain name registrations up to 67 characters in length, versus the old 22-character lim...  Read story