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SALES SOURCE  

Geoffrey James is an award-winning journalist and author of Inc.com's Sales Source column. Previously, he wrote Sales Machine, the world's most-visited sales-oriented blog. James has written hundreds of articles on sales and marketing for publications like Technology Marketing and SellingPower, and has helped thousands of sales professionals communicate more effectively with customers. To get column updates, sign up for his weekly "insider" newsletter or his @Sales_Source Twitter feed. James' newly published book is How to Say It: Business to Business Selling@Sales_Source


10 Common Sales Mistakes to Avoid

If you blow it at a face-to-face meeting, you'll have wasted both your time & your client's. Avoid these goofs to turn more prospects into paying customers.  Read story

How to Master Any Skill

Once you've mastered a skill, it becomes automatic. Here's how to get it right, without the pitfalls.  Read story

How to Overcome Fear: 5 Tricks

Fear is the main obstacle to success in business--in business as well as elsewhere. Don't let it rule your life.  Read story

Brand vs. Branding: When Less is More

When it comes to branding, the larger danger is spending too much, rather than spending too little.  Read story

Bad Boss? 7 Management Moves to Avoid

Don't be tempted to use these cheap tricks. There are better ways to handle employee challenges.  View slideshow

How to Be Liked at Work (or Anywhere)

These 6 simple rules virtually guarantee that the people you work with will want you around.  Read story

Become More Optimistic: 6 Smart Tricks

To acquire a more positive attitude, all you really need is a more powerful vocabulary. Try these linguistic shifts.  Read story

How to Fix Your Presentations

If you want your audience to make a decision, you need to tell a good story. Here's how to avoid Death by PowerPoint.  Read story

Be More Profitable: 12 Easy Tricks

These easily implemented tweaks will help you cut sales costs while increasing revenue.  Read story

6 Emotions That Make Customers Buy

Customers make decisions at the gut level. Here's how to use the customer's emotions to your advantage.  Read story

5 Ways to Look More Professional

Sometimes little things make a big difference. Here are some easy ways to get a competitive edge.  Read story

Is an MBA Worth the Cost?

An MBA can cost you upward of $100,000. Will the investment really to pay off?  Read story

Are You a Sales Star? It Depends

The ability to sell at the highest level is the result of genetics. But this doesn't mean you can't be a sales star.  Read story

How to Sell Using Voice Mail

Calling a decision-maker but getting voice mail again and again? Here's how to get the ball moving, even without a live conversation.  Read story

True Stories: Manipulating the Boss

Think your team is devoted and loyal? These harrowing tales might make you think twice before overlooking your employee's bad behavior.  Read story

8 Ways to Build Customer Loyalty

Top salespeople use these simple rules to keep their customers buying from them--even in the face of steep competition.  Read story

How to Be Happy at Work

If you're unhappy at work--or anywhere else, for that matter--it's because you've made yourself unhappy. There's an easy way to change that.  Read story

5 Traits of Highly Successful Salesmen

Are you cut out to make the sale? Make sure you've got these characteristics--or else learn to develop them.  Read story

6 Ways Employees Manipulate You

Chances are, at least sometimes, your employees have you dancing on a string. Here's how they do it.  View slideshow

Selling to a Huge Firm: 6 Simple Steps

Selling to a corporate behemoth takes time, effort and patience. Use this map to track your customer's buying process--and stay one step ahead.  Read story

Why Sales Hates Marketing: 9 Reasons

Here's why your marketing team and your sales team can't get along. Hint: The sales team is probably right.  Read story

10 Questions That Create Success

Want help focusing on what really matters? Ask yourself these on a daily basis.  Read story

How to Sell a Great Idea: 5 Steps

No matter how great, it won't sell itself. Use this simple strategy to present your idea to investors, customers & colleagues.  Read story

10 Difficult Employees (& How to Handle Them)

These workplace characters can create endless headaches if not managed well. Here's how to get them out of your hair.  View slideshow

9 Rules for Online Sales Presentations

Web conferences and webinars are wonderful sales tools, but you must use them properly.  Read story

Make the Sale Without Cutting Your Price

This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount.  Read story

Are 'Booth Babes' an Effective Marketing Tool?

Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice?  Read story

How to Make a Successful Cold Call

There's a quick and easy way to get a potential customer interested. Here's a step-by-step guide to the conversation.  Read story

Entrenched Competitor? Make the Sale Anyway

Here's how to level the playing field when your competitor has the inside track.  Read story

12 Easy Ways to Increase Sales

Make these easy tweaks to your sales process to create a huge increase in sales revenue.  Read story

Will That Prospect Buy From You?

Once trust is established, a potential customer is far more likely to buy.  Read story

How to Hire Your First Sales Rep

Thinking of hiring somebody to sell for you? Here's how to ensure that you hire somebody who can help your business grow.  Read story

Most Shocking Business News of 2011

The year 2011 definitely had its share of big-time surprises. Here are the news stories that surprised and astonished most of the business world.  View slideshow

4 Great Motivational Videos for 2012

Need a little boost to get the year off to a strong start? Watch these short clips & you'll feel like taking on the world.  Read story

Hey, Microsoft & Apple: Grow Up!

Outlook and the iPhone should work together seamlessly, but Apple and Microsoft refuse to stop squabbling.  Read story

Beware of Sales Superstars

Some sales stars are master manipulators who can rack up big numbers--but at the cost of long-term growth.  Read story

New Year's Advice: Don't Sell to Jerks

When you sell to people you truly can't stand, you make yourself less effective and hurt your sales growth.  Read story

Brand & Market Your Company in Just 5 Minutes

Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously.  Read story

How Big Government Shafts Small Companies

A recent Gallup poll says that more Americans are afraid of 'big government' than 'big business.' Small businesses should be afraid of both.  Read story

10 Surprising Brand Winners of 2011

Some corporate, personal and conceptual brands captured unexpected headwinds in 2011. Here are 10 of the best-known.  View slideshow

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