SALES SOURCE  

Geoffrey James


Make a Cold Call That Works: 4 Steps to Prepare

Cold calling is hard enough when you're calling "out of the blue." Here's how to lay the groundwork in advance.  Read story

10 Tricks for a Fabulous Workday

It takes just as much effort to have a wonderful day as it does to have a miserable one. Why not enjoy yourself?  Read story

5 Ways to Alienate a Customer

These five dumb mistakes drive customers away. Fortunately, they're all easily avoided.  Read story

World's Most Important Business Question

One simple question can determine whether your company will succeed or fail. Make sure you and your team are constantly asking it.  Read story

9 Rules for Better Meetings

Trying to fight inefficiency? Keeping business meetings on topic and on schedule is like expanding your workforce without increasing payroll.  Read story

5 Tips for Better Sales Presentations

You need to persuade customers that you're the right supplier and that this is the right time to buy. Here's how to nail it.  Read story

4 Mental Tricks to Conquer Fear

You can't be successful if you're ruled by fear. Here's how I reprogrammed my brain to be more courageous.  Read story

How to Close a Complex Deal

In some types of sales, the "agreement to buy" is just the start of the real buying process.  Read story

Better Way to Coach Employees

Coaching is more than just giving advice. Use this process to help your team members hone their own behavior.  Read story

6 Writing Tips for Sales Messages

A crisp, well-written sales message will help you win more customers. Here are a few tricks for non-writers.  Read story

3 Essential Rules for Winning Trust

Strong business relationships are impossible without trust. Make your customers and colleagues know you can be counted on.  Read story

Be More Optimistic. Here's Why

How you interpret your so-called reality determines how you react to it. And those reactions are what actually matter.  Read story

Defuse an Angry Customer

Use these six steps to cut through the drama so you can address your customer's actual problem.  Read story

3 Tricks to Create More Time in Your Workday

Shaking up your workload can also makes you more successful. Use these three simple rules to make a change.  Read story

True Secret to Success (It's Not What You Think)

If you're not exercising this emotional muscle, you're probably setting yourself up for failure.  Read story

Sales Trick: Here's What Not to Say

Customers don't actually care about what you're selling. They're interested only in addressing their own needs.  Read story

8 Easy Ways to Increase Sales

Selling more doesn't mean selling harder. It means selling smarter. Here's how.  Read story

Are You Selling to the Wrong Exec?

Don't worry about who's signing on the dotted line. Instead, use this advice to find the right customer target.  Read story

Make a Great First Impression: 7 Smart Tricks

People decide whether to work with you within two seconds of meeting you. Here's how to make an impact.  Read story

Why Your Customers Don't Trust You

A startling number of Wall Street execs say success requires illegal and unethical behavior. No wonder customers are wary.  Read story

3 Who Turned Tragedy Into Success

Forget about lemonade: These successful entrepreneurs turned lemons into once-in-a-lifetime opportunities.  Read story

7 Traits of Truly Inspiring Leaders

The managers who inspire employees and colleagues to achieve greatness tend to have these characteristics. Do you?  Read story

Best Way to Keep Customers From Leaving

Existing customers seldom jump ship because of price or functionality. Here's the real reason they booted you out.  Read story

Getting Past 'No': How to Move a Cold Call Forward

These are the seven most common objections that cold callers hear from customers--and a few smart ways to respond to each.  Read story

5 Emails You Should Never Send

These five types of emails can sabotage morale, ruin relationships, and kill your office culture. Make sure you're not setting a bad example.  Read story

Want to Succeed? Answer These 10 Questions

If you are setting goals for yourself, you should understand whether they are actually attainable. Here's how to gauge your odds.  Read story

Sales Tactics: Are You a Peddler or a Seller?

Whether you're welcome in a customer's workplace often depends on whether you're selling or merely peddling. Know the difference.  Read story

8 Worst Lies That Sales Reps Tell the Boss

If your team is spinning these stories, beware: Your reps either can't or won't do their jobs well.  Read story

7 Rules for Meetings With Top Execs

Executives are busy people. So once you've gotten onto the calendar, make the most of the opportunity.  Read story

Top 5 Marketing Myths to Avoid

These myths can add to your cost of sales--without offering any benefits. Here's a smarter way to think about marketing.  Read story

7 Habits of Extraordinary Teams

Want better teamwork and greater success? Make sure your employees are following these easy guidelines.  Read story

How Customers Decide to Buy

Before they plunk down the money, customers make these five exact decisions--in this exact order. Your job is to help them do so.  Read story

Sales Success: 6 Simple Steps

These rules may sound basic, but even seasoned sales pros sometimes need a refresher. Make sure you've mastered the process.  Read story

Why Your Cold Calls Aren't Working

If your sales calls aren't working, you might be sabotaging yourself. Make sure you're not clinging to any of these ideas.  Read story

Cold Calling Script: Make a Call That Works

Here's a classic, and classically effective, cold calling script--along with some essential advice for making it work.  Read story

Positive Thinking: 7 Easy Ways to Improve a Bad Day

Don't let a bad morning ruin your entire day. Use these mental tricks to change your momentum.  Read story

Responding to 'It Costs Too Much'

You can gently transform the world's most common sales objection into a commitment to buy your product.  Read story

Decide Now: Are You Neiman Marcus or Walmart?

Frito-Lay execs just came out and said it: The middle class is disappearing. Can your product strategy adapt to this new reality?  Read story

How to Sell: Value, Benefits, or Features?

The smartest way to close the deal focuses on the bottom-line impact for the customer. Here's how.  Read story

Why Your Employees Are Lying to You

Honesty may be the best policy, but there are some cases in which employees feel compelled to feed you lies. Here's how to avoid those situations.  Read story