SALES SOURCE  

Geoffrey James


Top 6 Lies That Sales Gurus Tell

Sales training can be a big investment so best you know where they're fooling themselves (and you).  Read story

Sell Your Idea to Anybody

Good ideas change the world. These nine questions will help you get other people on board.  Read story

Get the Most Out of Customer Conversations

Try this simple 10-step plan to discovering customers' needs and providing solutions that get you sales.  Read story

6 Ways to Convince Customers to Buy

You'll sell more if you talk about your product using language your customer understands.  Read story

Get Customers to Read Emails: 7 Tricks

If you want prospective customers to open your emails, you need to pique their interest. Here are seven techniques that will make your emails stand out.  Read story

7 Ways to Make Customers Love You

Follow these simple rules and you'll have customers buying from you again and again and again.  Read story

Cold-Calling Fail: 6 Cheesy Phrases to Avoid

Most cold-calling scripts include dated lines that can scare off potential customers. There are better ways to make the same points.  Read story

6 Habits of Extraordinary Bosses

These daily behaviors separate truly brilliant managers from their not-so-brilliant peers.  Read story

How to Understand Customer Needs

If you don't ask the right questions, you won't get the best answers--and you can't position your solution properly.  Read story

7 Things Customers Want Most From You

It's not just about your product or service. Customers want you to be the type of person they can trust to get the job done.  Read story

Top 3 Ways to Waste Marketing Dollars

It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash.  Read story

How to Fix Your Sales Message

Don't force your customers to do mental gymnastics to understand where you fit into their business.  Read story

Get Complainers Off Your Back: 5 Tricks

Use this sure-fire method to turn workplace whiners back into productive team members.  Read story

3 Smarter Ways to Raise Prices

An increase in price, if done correctly, can actually make your current customers feel more appreciated.  Read story

5 Ways to Close a Deal

Everybody who sells should be able to master these five classic ways to ask for the business.  Read story

iPhone 5 & the Myth of Steve Jobs

It's time to retire the myth that Steve Jobs' bad behavior was essential to Apple's success.  Read story

Cold-Calling Trick: 16 Ways to Start a Conversation

The most effective way to open a conversation is to connect your call to one of these "trigger events." Here's how.  Read story

Cure for Work Stress

Change the way you think about the future, and you can reduce (or even eliminate) stress.  Read story

10 Dumb Sales Tactics to Avoid

These big mistakes seem to be shockingly common. Make sure you're not guilty of any of them.  Read story

Smarter Way to Sell

It's time to retire the "Always Be Closing" slogan. Here's a better alternative.  Read story

6 Most Overrated Management Concepts

These common buzzwords hide a world of sloppy thinking. Don't get stuck in any of these jargon traps.  Read story

Can't vs. Won't: Know the Difference

How often do you find yourself saying you can't do something? The words you choose can determine your success.  Read story

How to Sell Against a Competitor

You never want to badmouth your rivals. But there are other ways to highlight your strengths.  Read story

8 Ways Politicians Can Help Small Business

Politicians of both parties claim to support small business--but if that's so, here's what they should really do.  Read story

Success Secret: Change Your Internal Dialogue

Don't talk yourself out of success. Improving the words you use to describe your own experience can make your future brighter.  Read story

Quiz: What's Your Feedback Style?

Once you understand how you prefer to give (and be given) feedback, it will be easier to adapt your style to match the person on the receiving end.  Read story

5 Common Words That Create Failure

Your level of success is predetermined by the words you use every day. Avoid these five "failure" words.  Read story

5 Most Common Marketing Mistakes

Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch.  Read story

Know Exactly What Your Customers Are Thinking

The key to tapping into your customers' thoughts is to listen--really listen--to what they have to say. Only then can you sell effectively.  Read story

Motivate Yourself in 30 Seconds

It's easy to motivate yourself when you ask your mind (and heart) the right questions.  Read story

10 Smart Rules for Giving Negative Feedback

Here's how to handle employees when a kick in the rear is more appropriate than a pat on the back.  Read story

Secrets from the World's Happiest Workplace

Icelanders are more than twice as happy as Americans. Here's what your business can learn from them.  Read story

12 Things Customers Care About

There are several key factors that can cause a customer to sign on the dotted line. Make sure your offering is tied to one or more.  Read story

5 Reasons Ayn Rand Is Bad for Business

CEOs that tout Ayn Rand as a "must read" in their firm are making a huge mistake.  Read story

Easy Trick to Avoid a Price War

Don't get stuck slashing prices. Instead, use this consumer-behavior secret to reframe the competition.  Read story

How to Ask for an Initial Meeting

The way you ask for the appointment could determine whether you'll make a sale. Be sure you get it right.  Read story

Positive Thinking: How to Change Your Future

Want to be more successful? Change the way you view the world by adopting these 10 beliefs.  Read story

How to Avoid Dead-End Deals

Don't spend much time (or money) on potential "customers" until you know they're serious about buying.  Read story

How to Hire Extraordinary Employees: 7 Rules

Want an amazing work force? Use these rules to define the talents and skills you need--then bring them in the door.  Read story

5 Rules: How to Avoid a Spam Filter

Does your role involve emailing people you don't know? Make sure you're not landing in the junkmail box.  Read story