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Geoffrey James is a contributing editor at Inc.com, where he writes the award-winning Sales Source blog. A former system architect, brand manager, and industry analyst inside Fortune 500 companies, he's authored numerous books and articles and has spoken at events hosted by Dell, Gartner, and Wired. His most recent book is Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. To get your sales message critiqued for free, subscribe to his free weekly Sales Source newsletter.