Heather Martin


Fix These Four Fluffy Flaws in Your Web Copy

By Heather Martin |  Jul 7, 2000

Do you have fluffy statements on your Web site that sound cool but don't offer your reader any real information? Don't worry. Here are four common ...  Read story

Fluff Is for Dryer Sheets

By Heather Martin |  Jun 9, 2000

My 10th grade English teacher, Mr. Vandeboe, taught me an important writing lesson that I carry with me to this day: Don't put anything in writing...  Read story

The Five Secrets to Electrifying Opt-In E-Mail

By Heather Martin |  Apr 18, 2000

Do you scan e-mail subject lines with your finger twitching over the "Delete" button? Sure you do. We all do. Unless the offer, well, speaks to us ...  Read story