Fix These Four Fluffy Flaws in Your Web Copy
Do you have fluffy statements on your Web site that sound cool but don't offer your reader any real information? Don't worry. Here are four common ... Read story
Heather Martin
Fix These Four Fluffy Flaws in Your Web Copy
Do you have fluffy statements on your Web site that sound cool but don't offer your reader any real information? Don't worry. Here are four common ... Read story
Fluff Is for Dryer Sheets
My 10th grade English teacher, Mr. Vandeboe, taught me an important writing lesson that I carry with me to this day: Don't put anything in writing... Read story
Fluff Is for Dryer Sheets
My 10th grade English teacher, Mr. Vandeboe, taught me an important writing lesson that I carry with me to this day: Don't put anything in writing... Read story
The Five Secrets to Electrifying Opt-In E-Mail
Do you scan e-mail subject lines with your finger twitching over the "Delete" button? Sure you do. We all do. Unless the offer, well, speaks to us ... Read story
What are some simple ways to make my small-business Web site more effective?
Internet in Business mentor Jakob Nielsen responds: Emphasize that you are trustworthy in honest, plainspoken language. For exampl... Read story