6 Steps to Host a Successful LinkedIn Group
It's easy for neglect, spammers and poor practices to devalue a LinkedIn Group. Get back on track with advice from some pros. Read story

Client advocate, digital strategist, and thought leader Hollis Thomases founded Web Ad.vantage in 1998. Through fact-based assessments and auditing, Web Ad.vantage helps companies navigate the complexity of the ever-changing digital marketing landscape and develop digital strategies. Thomases protects clients from wasteful marketing expenses and deceptive practices by advocating for airtight processes, prudent ad/marketing spending, and metrics-based tactics and back-end analysis. @hollisthomases
It's easy for neglect, spammers and poor practices to devalue a LinkedIn Group. Get back on track with advice from some pros. Read story
Do you fall for social media marketing trends? Slow down and learn from a few whose stars may be fading. Read story
Avoid these common--and very painful--digital marketing scenarios that can lead to thousands of wasted dollars. Read story
For companies on social media, brand trust is the new economic currency. Fake it at your own peril. Read story
Can't keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about. Read story
Google is far more than a search engine. If you know where to look, you can find a treasure trove of free or practically free tools to help grow your business. Read story
Take control of your analytics--make sure you haven't fallen into one of these six common traps. Read story
Reviews and ratings can build you up--or take you down. Tips to harness them successfully. Read story
Too many companies waste their time on social media. Ten objectives you should consider before you Tweet or post an update. Read story
Everyone has a cell phone, but mobile marketing is notoriously tough to analyze and measure. Here's how to start. Read story
If you're not testing your online marketing, you're wasting time and money. Try these cheap and easy methods. Read story
Hiring someone to manage your company's social media? Don't make the same mistakes everyone else is making. Read story
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read story
Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong. Read story
You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why. Read story
Here's a basic checklist to quickly make sure your social media tactics are on the right track. Read story
Don't bother to have a website if you're making these obvious, fundamental errors. Read story
Here's what you need to know about rolling out your small business on Google+. Read story
Hiring help with your digital marketing efforts? Start your relationship right by making sure you're in sync on these key points. Read story
A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools. Read story
The next time you need to get something done, you might want to try appealing to the masses for some help. Read story
Data shows email marketing is still very effective. Here's why and how you should sharpen your email marketing strategies today. Read story
Consumers search the web billions and billions of times each month. Here's how you can use that information to grow your business. Read story
Sure, she understands Instagram. But do you really want a new grad controlling your brand online? Read story
Everyone wants digital bells and whistles. But too often, what a client really needs is a solid online strategy. Read story
Are you getting the most out of your website? Here are 18 tools and websites you can use to test theories and make improvements. Read story
The latest scams have migrated to social media. Here are some of the tricks being used on Facebook, Twitter, and elsewhere. Read story
The social network and its affiliates have rolled out at least nine changes to Facebook ads--plus a few other shifts--in the past few months. Read story
Online marketing is not as simple as it seems and not everyone should be claiming the mantle. Use this list of warning signs to vet your next digital marketi... Read story
If you're not using the video site to market your company, you're missing a huge opportunity. Read story
Rest, relaxation, and...business reading? If you're one of those people who has to get away to get caught up, here's a list of summer reading. Read story
Small local businesses can see big gains by leveraging social media tricks. Here are a few good examples. Read story
In a world generating and storing tons of data every day, business owners need to learn how to harness it to get an edge. Read story
When it comes to Web advertising, it's fine to go it alone. Just make sure you're not throwing money down the drain. Read story
In the era of social media, your customers are less forgiving than ever--and more vocal. Are you prepared? Read story
Blogs used to be a valuable way for entrepreneurs to develop, and communicate with, a business or industry community. Sadly, those days are gone. Read story
Sure, "mobile marketing" sounds intimidating. But check out these easy ways to get your feet wet. Read story
If those 140 characters seem daunting, here are a few things to think about. Read story
Are you neglecting your company's LinkedIn presence? Make amends by getting familiar with LinkedIn Company Pages. Read story
Twitter, Pinterest, Tumblr: Feeling a little overwhelmed by social media? You're not alone. Here's how one expert handles it. Read story
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