Why Good Enough Is Good Enough
Users don't want to go through training, read a manual, or figure out your jargon. They want to get going. Read story

Howard A. Tullman is Chairman of Tribeca Flashpoint Media Arts Academy. He is the Managing Partner for Chicago High Tech Investors, a member of Mayor Emanuel’s Chicago NEXT and Cultural Affairs Councils and Governor Quinn’s Illinois Innovation and Arts Councils, an adjunct professor at the Kellogg Graduate School of Management and an advisor to many start-ups. Over the last 40 years, he has founded more than a dozen high-tech companies. @tullman
Users don't want to go through training, read a manual, or figure out your jargon. They want to get going. Read story
Some smart responses to a really tough question. Read story
The short answer: Because otherwise, when it comes time to negotiate, you'll end up with a bunch of nothing. Read story
Why traditional values may be our biggest stumbling blocks to innovation and global success. Read story
Do you and your employees do these three things? In other words, are they as good at their jobs as Brenda is at hers? Read story
There's only one way anyone gets motivated. And it's not a big speech to rally the troops. Read story
What happens when a would-be customer knows all about your product, but isn't using it? Read story
Venture capitalist and serial entrepreneur Howard Tullman explains the characteristic that is most persuasive when you pitch your business. Watch video
That adrenaline rush feels great. It doesn't necessarily lead to great decisions. Read story
You want the shortest path from pitch to sale. Being original is going to send you on a detour. Read story
In an environment where Words With Friends can unseat Scrabble, when does it make sense to invest in your brand? Read story
Some misconceptions are so big, and so damaging, that we need to repeatedly remind ourselves that they're not true. Such as these. Read story
It's easy to put together the front end of a website and mock up the back end. That's bad for anyone building a serious business that solves tough problems. Read story
It's not just that shipping is expensive and labor costs are rising. The move away from 'things' is much more basic. Read story
The days of the sage on the stage are over. So what's the best way to get your point across? Read story
What makes a technology business sustainable in the long run? It may not be what you think. Watch video
These two concepts govern the entire process of innovation. Understand the differences between them, and you'll be well on your way to success. Read story
We all know that quantity, not quality, rules social media. But we don't think about what, exactly, that means. Read story
Why pitching to a big company is different -- and how to do it well. Read story
Entrepreneurs aren't like other people you've negotiated with. A field guide to a unique personality. Read story
Understanding your investors' perspectives can make it much easier--and more lucrative--to run a business together. Read story
From education to housing, it's time to call B.S. on the widely-cited myths that have the power to take down our next generation. Read story
Before they even start to negotiate, entrepreneurs and investors often start off on the wrong track. How to better understand the person across the table. Read story
Generation Y's indifference to the automobile is going to affect millions of businesses. Read story
Sometimes, your people need to hurry up and wait. Read story
Everyone thinks the captain should go down with his or her ship. But is that really the best attitude for someone running a young company? Read story
You may have a pretty spreadsheet, but that doesn't mean you've thought out your finances or your business Read story
The Manti T'eo scandal could provide just the push the Web needs to get real. Read story
Rather than using filters to sabotage search results, Facebook lets you use them to find exactly what--or who--you need Read story
Big ideas get a lot of press. But there are plenty of small ideas waiting to be big businesses. Read story
In the most competitive markets, the winners will be those with the most, and most accurate, data. Read story
It's hard to invest when the economy is poor. But that's exactly when you need to do it. Read story
These four trends show just has fast technology and social media are evolving -- and how you need to respond. Read story
It's easy for staffers and loyal customers at a start-up to get burned out. How to keep the focus on the right things. Read story
You've got three ways to keep your best customers on board. Here's how to manage each. Read story
Which customers tend to stick around, and which are getting ready to leave? Here's how to tell. Read story
At certain predictable points, customers start thinking about leaving you for someone else. How to find those points and intervene. Read story
Don't work so hard at getting brand new customers, and stop worrying about customers who leave. Do this instead. Read story
Winning new customers is all well and good, but there's a much better way to increase your company's profitability. Read story
How the world of 'mocial' will up-end your competition and make a race to the bottom, already toxic, even more foolhardy. Read story
ADVERTISEMENT
FROM OUR PARTNERS
