START-UP TOOL KIT  

Howard Greenstein is a social media strategist and evangelist, and president of the Harbrooke Group, which specializes in helping companies communicate with their customers using the latest Web technologies. @HowardGr


How to Think Like Zuckerberg

The author of a new book on the Facebook founder reveals some of the characteristics that makes Mark, Mark.  Read story

Expand Your Facebook Reach

Local businesses can now buy three kinds of Facebook ads to generate more likes.  Read story

How We Started Small & Raised Money

Start-up NatureBox just raised $2 million in seed financing. Here's their story.  Read story

5 Tips to Keep Your Home-Based Business Legal

It's that time of year when people think about starting a new home-based business. Here's how to find the right legal structure and stay-out of trouble.  Read story

4 Ways to Take Advantage of Facebook Mobile Ads

You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so.  Read story

5 Steps to Social Media Strategy for Novices

Have you been avoiding social media because you don't know where to start? Here are five steps for a strategy in social.  Read story

4 Tips for Pitching Your Business in 2 Minutes

Need to improve your two-minute investor pitch? Here are tips to hone your pitch and get the next meeting.  Read story

Why Hiring Freelancers Works

There are more resources than ever to find freelancers. Is this the future of work?  Read story

Managing Your Company's Facebook Page Just Got Easier

Based on feedback from business customers, Facebook announced a few new features, including its new Page Manager app.  Read story

4 Reasons to Be More Visual

Human brains process visual information in very specific ways. Here's how to tap into brain science to get your message across.  Read story

5 Things You Don't Know About Facebook Exposure

Is Facebook hiding posts from your page and making your business pay for the privilege of reaching your fans? The engineer behind Promoted Posts clears up th...  Read story

B2B Marketing on Facebook, Simplified

Facebook isn't always top-of-mind for the business-to-business marketer, but companies are seeing both hard and soft returns by engaging with customers.  Read story

Incubator Focuses on Founders First, Then Companies

Some incubators and accelerators focus on creating great companies. This one hones its energy on transforming the hobbyist entrepreneur into a strong founder.  Read story

Build a Culture That Celebrates Mistakes

The CTOs of Etsy and BirchBox talk about start-up team-building, blame-free postmortems, and their worst mistakes ever.  Read story

Foursquare CEO Details Stress, Chaos of Starting Up

No one goes to CEO School--founders learn on the job. Foursquare CEO Dennis Crowley and his coach have a frank discussion about the secret uncertainty behind...  Read story

These 2 Start-ups Rock at Strategic Partnerships

Start-ups can get a huge boost from partnering with larger companies. Bespoke Post and Parking Panda are growing thanks to key partners. Here's how they did it.  Read story

Facebook's New Try at Wooing Small Businesses

Hey, small-business owners: Facebook really, really wants you. It's making a special pitch, and teaching how to best buy ads, use offers, optimise the timeli...  Read story

Presentation Inspiration: Prezi vs. PowerPoint

When toy company Geared for Imagination needed a presentation for online, for at a trade show, and for internal training, it found Prezi, a fast-growing inte...  Read story

When Pinterest Sharing is a Collaboration Tool

Sure, Pinterest is great for sharing your photos, hobbies, and work. But some creatives are rethinking its abilities, and created a social calendar, by worki...  Read story

Do More in Less Time: Tips From an Efficiency Expert

Jason Womack's book Your Best Just Got Better explains how to keep from being interrupted. It also identifies the perfect time of day to make a diff...  Read story

Building a Strong Business: Bob Vila

Bob Vila isn't just a brand, he's an entrepreneur reinventing himself in a new economic landscape. See what he's learned.  Read story

Acquired Companies Can Retain Independence, Innovation

Here's how one Israeli company acquired a start-up company, and helped innovation, independence, and creativity flourish there.  Read story

Stars of SXSW: Dave McClure on Lean Start-up Investing

Dave McClure, the brash-mouthed angel investor and entrepreneur-magnet, shares his lean start-up philosophy and his excitement about female entrepreneurs.  Read story

Making Connections at SXSW: Startup America and Endeavor

Connections can be an entrepreneur's greatest resource. At a pre-SXSW event, Inc. caught up with Startup America and Endeavor about about start-up mentorship.  Read story

How to Really Show Your Customers You Care

It's not all about you; it's all about them. Tara Hunt of Buyosphere and Lauren Thom of Fleurty Girl show how to really make an impression on your clients.  Read story

6 Inspirations from GrowCo

Words of wisdom from Norm Brodsky, New Orleans Mayor Mitch Landrieu, Alexander Osterwalder, and the founder of Warby Parker.  Read story

Facebook Unveils New Marketing Tactics For Brands

In a charm offensive to woo advertisers before its IPO, Facebook pitched brands new features to guarantee they reach fans' timelines and profile pages.  Read story

Four Ways to Motivate Start-up Employees

Keeping motivation high in a start-up is important everyday, but it's especially crucial during crunch-time. Here's how to keep people going when the going g...  Read story

Mobile Sales Lessons From Girl Scout Cookies

What does a pet product start-up have in common with a Girl Scout selling cookies? They can both teach you about mobile payments.  Read story

Clean Up Your Logistics

Packing, labeling, shipping, handling: It's all really expensive. Here's how one designer tackled shipping costs...by continuing to outsource its logistics.  Read story

Ta-da! Timing the Perfect Product Release

We're living in a world of beta tests and products that are released and then improved. How do you know when you're done and it's time to ship? Three entrepr...  Read story

What's Your "Minimum Viable Concept?"

Can one investment fund use hard data to find better investments, and make start-ups more successful? CincyTech wants your "Minimum Viable Concept."  Read story

4 Things Your Start-up Needs to Do This Year

If you're resolved to grow your business bigger and faster this year, take a lesson from my first entrepreneurial endeavor.  Read story

How One Smart Infographic Saved a Company

What if you had to change your company name and URL and hope your customers would find you again? Here's how Formspring overcame its rebranding trouble.  Read story

5 Things You Should Have Done Yesterday

Cover your legal and accounting must-dos and save yourself headaches in the new year.  Read story

Helping Customers Help Themselves

Your online customers need help, not template e-mails. This automated support tool learns your replies and gets smarter over time.  Read story

Get a Celebrity Endorsement

Lisa Price, the founder of Carol's Daughter, spoke about harnessing star-power of celebrities such as Jay-Z and Will Smith to build awareness of her brand.  Read story

Sales Lessons From Barbara Corcoran and Sara Blakely

Barbara Corcoran and Sara Blakely, the founder of Spanx, spill their sales secrets at the Inc. Women's Summit.  Read story

The Season to Pitch Friends and Family

Is gathering around turkey and yams the right time to ask for a friends and family investments? The case for taking advantage of the season of giving.  Read story

Is the 54-Hour Start-up a Myth?

How does Startup Weekend turn strangers into teams into companies in less than three days? A review of the new book that documents the process.  Read story