Revisiting a Start-Up
Last year I wrote about visiting Startup Incubator Drea... Read story
START-UP TOOL KIT 
Howard Greenstein
Virtual Workers as a Start-Up Resource
The Internet can separate time and distance from expertise, allowing start-ups to obtain talent at a great price regardless of location. At the Read story
5 Questions for an Angel Investor
Once they've raised money from friends and family to help fund your business, Start-ups often turn to the angels to find money. Read story
Should I Buy an E-mail List?
A Startup Toolkit reader wrote asking 'Should I buy the email list of a local business in my industry that's going out of business?' My initial gut feelin... Read story
Bring It Back from the Brink
What happens when you build a company, show growth and clients, get investment, and then the market drops out? Read story
Small Business Web: Leverage and Cooperation
Many start-up or small business owners look for partners to leverage their business. Whether the butcher recommends the baker or the programmer recommends... Read story
Mobile Location, Location, Location at SXSW
I've just returned from this year's South By SouthWest ( SXSW ) Interactive Fes... Read story
Introverts as Entrepreneurs
The stereotype startup guy or gal is a high energy, always schmoozing, hard pitching and hand-shaking go-getter. But since 50 percent of the population ar... Read story
Website Uptime Means Happy Customers
Last week's piece about keeping customers was more a discussion of cu... Read story
Keep Those Customers!
Entrepreneurs often move full speed ahead to grab the next customer, the next deal, or make the next target. In their haste, they often forget about the p... Read story
Measure Your Online Engagement
Tuesday's Inc. article entitled ' Facebook Tops Google in Di... Read story
2 Services to Help Start-ups Promote
Start-ups often work in secret until they're ready to go public. Then, suddenly, it's time to promote what they're doing and some entrepreneurs are stuck.... Read story
Smells Like Victory - Olympic Style
According to NBC's Olympic coverage , a Freestyle Mogu... Read story
New Year's Financial Planning Resolutions
Financial information is the lifeblood any company. Run out of money, and you're done. For startups and small businesses, it's often our accountants that ... Read story
New Year, New Startup, New York?
With the New Year upon us, many entrepreneurs thoughts turn to starting a new company. As a New Yorker, I'll admit a small bias towards creating a company... Read story
How Do You End The Year? (Part 2)
End of Year is a time for Goal-Setting as well as the year end rituals I... Read story
How Do You End The Year? (Part 1)
As the End of year approaches, do you take time to look back at the past year, and judge your successes and failures, hoping to learn from them? Do you lo... Read story
Promote Your Startup - Help a Reporter
As a reporter, I often look for sources for the stories I write in this column. Many are based on business connections I have, or on events I attend. But ... Read story
I Can Haz Business Success?
As my column before the Thanksgiving holiday, I wanted to share a story about a company that is successful by "making everyone happy for 5 minutes a day."... Read story
Are you for real?
When we meet people in person, there are often clues as to the person's identity, and sometimes there are real life tokens of identification. But when we ... Read story
The Workforce of Crowds
In 2004, James Surowiecki wrote Read story
Entrepreneur vs Flu - What's Plan B?
One thing most startups and small businesses don't have enough of is sick days. It is something that I'm personally very aware of, having had to take a si... Read story
Trade Show Advice for Startups
Today I'm privileged to speak at the NY XPO for Business, which is an expo with classes and seminars for small and mid-sized businesses from all over the ... Read story
Customer Serivce - Do the Right Thing
When you read about companies that have great service, such as Zappos , ... Read story
An Incubator Graduate - Postling
When I wrote 5 questions for a Start-up AcceleratorRead story
5 Questions for a Start-up Accelerator
The incubator or accelerator concept for start-ups is simple. Wikipedia initially defines Read story
When Considering Promotion - Think About Emotion
Promotions can be a powerful marketing tool that can bring you in new customers and keep your loyal ones happy. But, when there's a 'buy one get one free'... Read story
Marketing - Keep it Brief
A movie magnate was once quoted as saying "If you can't fit your idea on the back of a business card, you don't have a clear idea." Brevity is popular the... Read story
Social Media For Small Business TakesTime - How Much Is Up To You
In two recent discussions with a small business owner and a PR firm about many of the things I've recently covered in this column, a big concern that came... Read story
Activating Your Business Network with LinkedIn (Part 1 of 2)
One of the most important tools any entrepreneur has is her network, and it that network can help you to be "more nimble while being less capital intensiv... Read story
How Affiliate Marketing Can Create a New Sales Channel
At the Startup Toolkit I look for tools that help you, the startup team, manage, sell, promote or market more effectively. This week, I attended the Read story
5 Ways to Connect with Customers and Buyers
I'd like to point out a business owner who is living much of the advice I'm writing in this column relating to sales and marketing. Tina Hill of Read story
Take Paper Forms Out of Your Business
One of the big challenges in any work place is paper. When many entrepreneurs leave a big company and start their own shops, they vow to cut out paper. It... Read story
Sharing Content Using RSS can improve Your Marketing
I've been writing about having a small business website in 8 Options ... Read story
Listening With More Than Two Ears
The Roman philosopher Epictetus said "We have two ears and one mouth so we may listen more and talk the less." On the Internet, the senti... Read story
Make Money by Giving Your Product Away?
One would think Bill Jelen is crazy. As "Mr.Excel" ( www.MrExcel.com ) he's an expert in using a sprea... Read story
One Million Reasons to Backup
At a recent event I was talking with the director of a 10 person non-profit, and she mentioned an important database she was trying to convert to a newer ... Read story
Does your Small Biz Site show on the Mobile Web?
Tomorrow's launch of the iPhone 3GS and last week's launch of the Read story
Help a Startup Find the Right Marketing Solution (Part 2)
Two weeks ago, I put forth the case of Matt Pollitt of Read story
Help a Startup Find the Right Marketing Solution (Part 1)
Sometimes I get reader questions, and this seemed like a good one to share with readers of the Toolkit. Today I'll put forward the case, and during the n... Read story
