How Do You End The Year? (Part 1)
As the End of year approaches, do you take time to look back at the past year, and judge your successes and failures, hoping to learn from them? Do you lo... Read story
START-UP TOOL KIT 
Howard Greenstein
Promote Your Startup - Help a Reporter
As a reporter, I often look for sources for the stories I write in this column. Many are based on business connections I have, or on events I attend. But ... Read story
I Can Haz Business Success?
As my column before the Thanksgiving holiday, I wanted to share a story about a company that is successful by "making everyone happy for 5 minutes a day."... Read story
Are you for real?
When we meet people in person, there are often clues as to the person's identity, and sometimes there are real life tokens of identification. But when we ... Read story
The Workforce of Crowds
In 2004, James Surowiecki wrote Read story
Entrepreneur vs Flu - What's Plan B?
One thing most startups and small businesses don't have enough of is sick days. It is something that I'm personally very aware of, having had to take a si... Read story
Trade Show Advice for Startups
Today I'm privileged to speak at the NY XPO for Business, which is an expo with classes and seminars for small and mid-sized businesses from all over the ... Read story
Customer Serivce - Do the Right Thing
When you read about companies that have great service, such as Zappos , ... Read story
An Incubator Graduate - Postling
When I wrote 5 questions for a Start-up AcceleratorRead story
5 Questions for a Start-up Accelerator
The incubator or accelerator concept for start-ups is simple. Wikipedia initially defines Read story
When Considering Promotion - Think About Emotion
Promotions can be a powerful marketing tool that can bring you in new customers and keep your loyal ones happy. But, when there's a 'buy one get one free'... Read story
Marketing - Keep it Brief
A movie magnate was once quoted as saying "If you can't fit your idea on the back of a business card, you don't have a clear idea." Brevity is popular the... Read story
Social Media For Small Business TakesTime - How Much Is Up To You
In two recent discussions with a small business owner and a PR firm about many of the things I've recently covered in this column, a big concern that came... Read story
Activating Your Business Network with LinkedIn (Part 1 of 2)
One of the most important tools any entrepreneur has is her network, and it that network can help you to be "more nimble while being less capital intensiv... Read story
How Affiliate Marketing Can Create a New Sales Channel
At the Startup Toolkit I look for tools that help you, the startup team, manage, sell, promote or market more effectively. This week, I attended the Read story
5 Ways to Connect with Customers and Buyers
I'd like to point out a business owner who is living much of the advice I'm writing in this column relating to sales and marketing. Tina Hill of Read story
Take Paper Forms Out of Your Business
One of the big challenges in any work place is paper. When many entrepreneurs leave a big company and start their own shops, they vow to cut out paper. It... Read story
Sharing Content Using RSS can improve Your Marketing
I've been writing about having a small business website in 8 Options ... Read story
Listening With More Than Two Ears
The Roman philosopher Epictetus said "We have two ears and one mouth so we may listen more and talk the less." On the Internet, the senti... Read story
Make Money by Giving Your Product Away?
One would think Bill Jelen is crazy. As "Mr.Excel" ( www.MrExcel.com ) he's an expert in using a sprea... Read story
One Million Reasons to Backup
At a recent event I was talking with the director of a 10 person non-profit, and she mentioned an important database she was trying to convert to a newer ... Read story
Does your Small Biz Site show on the Mobile Web?
Tomorrow's launch of the iPhone 3GS and last week's launch of the Read story
Help a Startup Find the Right Marketing Solution (Part 2)
Two weeks ago, I put forth the case of Matt Pollitt of Read story
Help a Startup Find the Right Marketing Solution (Part 1)
Sometimes I get reader questions, and this seemed like a good one to share with readers of the Toolkit. Today I'll put forward the case, and during the n... Read story
Twitter Can Get You Business
In July of last year, I wrote about A Twitter Success Story . In th... Read story
8 Options to Quickly Build a Web Presence for your Startup
I constantly see small businesses who are using websites created for the owner in 1999, by his nephew who can't or won't update it, with inaccurate and o... Read story
An Extra Boost to Keep Your Blog Fresh
Blogs can be a very effective way to promote your startup or small business, as I've noted in Read story
Orders of Magnitude Easier to Start a Business Today
"Now is a great time to start a company," according to David S. Rose. David should know, he's started several, and is Cha... Read story
Startup in a Weekend?
As part of the StartUp process, it is important to know the resources in your community. If you are creating a tech company, or a product or service that ... Read story
Top 5 Tips for How to Promote Your Company to a Reporter
This is a column I wish I didn't have to write. I'm in San Francisco for the Web 2.0 Expo , meeting companies that m... Read story
Quick, Get our Agency on the Phone
Keeping your firm 'top of mind' for your customers is critical. Relationship building will help, but how could you ensure that your number is the first on... Read story
Stop, Collaborate and Listen
So much of business is "getting everyone on the same page." People are mobile, and teams do more virtually. That's why a quick collaboration solution will... Read story
When Customers Supply Your Demand
One of the hardest business problems to solve is "demand." We know about demand from Read story
Recession? Everything's Fine Here, We're Hiring!
Let's face it - you can't get past the news that something is wrong out there. However, if you want to be a smart startup, take some advice from marketing... Read story
How I Found the Right Office Space
I typically write here about tools to help entrepreneurs better promote, market, communicate and sell in their businesses. But as the economic slowdown cr... Read story
An integrated approach to customer communications
Many businesses are using social networks to find customers--so many, in fact, that it's no longer enough to merely have a presence on these networks. To ... Read story
On Social Networks, Give and You Shall Receive
Many businesses are using social networks to find customers--so many, in fact, that it's no longer enough to merely have a presence on these networks. To ... Read story
The Elevator Pitch in Action
Greetings from the BlogWorld Expo in Las Vegas, where bloggers, marketers and technology companies meet to discuss the online world. Last week I w... Read story
The Elevator Pitch, Reloaded
This past week in Silicon Valley, entrepreneurs gathered to present to and be critiqued by investors and the technology press at Read story
Love is All You Need (Plus Maybe a Blog, Twitter, and an 800 Number)
I was intrigued when the very attractive woman next to me said, "I was supposed to leave, but his first two slides had me hooked and I'm not going anywher... Read story
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