Ido Leffler is co-founder and ?Chief Carrot Lover? of San Francisco-based Yes To Inc. (maker of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, and Yes To Blueberries). Since 2006, Leffler and his team have built Yes To? into one of the world?s top natural beauty brands, with distribution in over 28,000 stores in 25 countries (including retailers such as Target, Wal-Mart, Walgreens, Whole Foods Market, and Sephora Europe). Yes To is now the #2 natural brand in the country--an accomplishment Leffler attributes to how the company treats its customers, team, and the world around it.