Ido Leffler is co-founder and “Chief Carrot Lover” of San Francisco-based Yes To Inc. (maker of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, and Yes To Blueberries). Since 2006, Leffler and his team have built Yes To™ into one of the world’s top natural beauty brands, with distribution in over 28,000 stores in 25 countries (including retailers such as Target, Wal-Mart, Walgreens, Whole Foods Market, and Sephora Europe). Yes To is now the #2 natural brand in the country--an accomplishment Leffler attributes to how the company treats its customers, team, and the world around it. @idoleffler


Most Important Task You're Ignoring

Answering emails, putting out fires--those are important. But one founder suggests something else should take up at least 25 percent of your day.  Read story

Business Partners: Date Before You Wed

Think you're ready to commit? Not so fast. Consider these questions before making any big partnership decisions.  Read story

6 Things Savvy Business Travelers Do

When you travel more than 200 days a year, you learn a few tricks. Don't leave home without these.  Read story

Give a Damn--From Day One

The best way to channel your do-good impulses? Build a social mission into your business from the very beginning. Here's how.  Read story

Don't Have a Schtick? Get One Now

Richard Branson does crazy stunts. Another founder wears orange every day. Here's why adopting your own schtick could help you succeed.  Read story

How Email Hurts Your Business

You use it every day, all day to do almost every aspect of your job. But email might be what's holding you back.  Read story

Where Best-Selling Ideas Really Come From

If he had listened to his gut, Yes To Carrots co-founder Ido Leffler would have rejected the product that became the company's biggest hit.  Read story