DECODED  

Ilya Pozin founded his first company, Ciplex, at age 17. The digital marketing and creative agency caters to small businesses and start-ups. Ciplex, which has received the Inc.500|5000 award for two consecutive years, is headquartered in Los Angeles with offices in New York, Jerusalem, Serbia, and Germany. In 2010 Ilya hired a new CEO and moved into the President/CMO role so that he could focus on building new ventures.   Originally from Russia, he currently resides in L.A. with his wife and daughter. @ilyaNeverSleeps


How to Validate Your Start-up Idea

Will that brilliant business idea really take off? Here are five ways to test it-- before you invest too much time and money.  Read story

The Truth About the Office Wallflower

He never speaks up in group meetings and cringes when invited to after-work happy hours. What's the problem? Maybe it's you.  Read story

7 Strategies to Build the Perfect Website

Step 1: Don't do it yourself. Go to a great Web design firm, and then follow these tips to make sure it's a happy collaboration.  Read story

10 Best Reasons to Be an Entrepreneur

When the work is hard and the hours are long, these are the reasons founders keep doing what they do.  Read story

Start-up Funding: Where to Start

What's the best source of capital for your company? Every option comes with pros and cons, so weigh them carefully.  Read story

5 Things Disruptive Start-ups Do Well

Some entrepreneurs think it's crazy to go after an industry dominated by big players. Not this guy.  Read story

How to Build a Company You Can Sell: 4 Rules

A seasoned entrepreneur offers his best tips to get to an exit. A good first step: Give up the idea that you're building the next Facebook.  Read story

Pay Employees What They Ask for. Here's Why

Want productive, efficient, and committed employees? Take money off the table and you'll see what they're really made of.  Read story

Killer Motivating Tactic: Break the Time Clock

Bring your company into the 21st century, where work is about goals accomplished, not hours clocked. Your employees will thank you.  Read story

Weed Out the Wrong Hires Fast: 7 Interview Questions

It's tough to find the right employees. It all starts with asking the right interview questions.  Read story

How to Find the Best Employees

A lot of qualified candidates are looking for jobs these days. Here's how to quickly weed out those who don't--and won't--fit what you need.  Read story

10 Must-Have Mobile Apps for Entrepreneurs

Save time and get more done--all with just a smartphone. Here are ten tools you'll need.  Read story

Need Start-up Help? Try L.A.

Silicon Beach is home to increasingly more incubators and accelerators. Here are three cool programs to consider.  Read story

4 Keys to a Successful Exit

Don't focus on an eventual sale. Instead, make sure you get these fundamentals right.  Read story

8 Email Mistakes to Avoid

These blunders are more than just productivity killers; they will also make you look pretty foolish.  Read story

7 Habits of Web-Savvy Entrepreneurs

Web-savvy people always know the latest tech trends and they can get more work done faster than you. Here's how to be more like them.  Read story

How to Start a Business Without Really Trying

Threadless co-founder Jake Nickell didn't aim to build a wildly popular online T-shirt shop. But that's what he did--by thinking of the community first and t...  Read story

Want Happier Employees? Get Rid of the Bosses

Managers, VPs, executives... they all need to go. Here's how one company reorganized itself for maximum employee satisfaction.  Read story

Why You Need to Flip Your Org Chart

If you want creative, motivated employees, then hierarchy has no place in your business.  Read story

How to Create an Extra Hour in Your Day

Don't think it's possible? Try these 10 tools to give yourself a productivity boost.  Read story

How to Get Good Social Media ROI

Seven things you must do to make sure your campaign is measurable and effective.  Read story

Start-up Marketing: An Essential Road Map

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it.  Read story

6 Ways to Measure the Success of Any Project

Want to go from the beginning to the end of a project more efficiently? Make sure your team understands what success should look like.  Read story

9 Things You Must Do to Be a Market Leader

A good product is only the cost of entry. If you're going to thrive, you'll need more than that.  Read story

Get Your Focus Back: 7 Tips

You're in an epic battle against distractions--and most of the time you're on the losing side. Here's how to fight back.  Read story

Need a Revenue Boost? Try This Simple Formula

An easy way to break down your revenue goals into specific, actionable items.  Read story

7 Rules for Bootstrapping a Business

Your task: Build something people want, minimize your risk, and maximize your chances for survival. Here's how.  Read story

10 Things I Want in a Business Partner

You don't have to agree on everything. If you do, you haven't found the right person.  Read story

What a CES Booth Really Costs

The exposure is tremendous: 140,000 attendees and 5,000 members of the press. But the costs are steep. Really steep.  Read story

6 SEO Lessons from Rick Santorum

How did a prominent writer beat the GOP candidate in the search war? Superior SEO. Here are a few simple rules for getting top ranks in the SEO world.  Read story

7 Things Highly Productive People Do

You have more important things to focus on than, um, focusing. Get back on track with these tips.  Read story

9 Things That Motivate Employees More Than Money

Don't show 'em the money (even if you have it). Here are nine better ways to boost morale.  Read story

Build a Killer Website: 19 Dos and Don'ts

If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up.  Read story

How to Launch a New Product: Lessons From Google+

Google+ has everything you'd expect from a fully featured social network -- except the right kind of users. And that's a big problem.  Read story