CEO's Reading List
A short review of 'A Whack on the Side of the Head: How to Unlock Your Mind for Innovation', by Roger von Oech Read story
Inc. staff
It's Who You Know
A company subcontracts overseas, paying cheaper freight and no commission, all by eliminating an agent. Read story
Benefits: Small Time
Chart: Percentage of companies that give employees some of the less-common benefit packages. Read story
Attitude Adjustment
Employees at a computer company have to put a quarter in box every time they catch themselves criticizing a customer. Read story
Epistle To The Bosses
CEO's ask managers to write periodic letters detailing their goals with the company. Read story
Cut Computer Eyestrain
Some advice on reducing eyestrain when working long hours on a computer. Read story
Network: May 1990
Network new queries. Read story
Newsbreakers
Short blurbs about business leaders in the news. Read story
The 1990 Inc. 100 List
Listing of the 100 fastest-growing small public companies, with statistics on growth, sales, employees, and profits. Read story
Less Filling, Sells Great
To avoid budget and cash flow problems a software company talks its customers into buying less for the short term. Read story
Strategic Planning: Acquiring Minds
Chart: Survey of companies, asking their reasons for wanting to acquire another company in the next 3 to 5 years. Read story
Nuts And Bolts
Company owner puts a picture of his factory on his sales brochure so customers know where the product is made. Read story
A Moving Picture Is Worth
Company gets a better response from its direct mail campaign by sending out video catalogs. Read story
Customer Prospects
When recruiting sales managers for its retail outlet, one company sends out a direct mailing to existing customers. Read story
Compensation: Great Expectations
Chart: CEOs praises and protests about sales compensation systems. Read story
Let's Do Lunch
CEO brings different segments of his company together over lunch in order to have them solve problems. Read story
Back To The Basics
CEO invests in a speed reading course for all of his employees. Read story
Benfits: Paid Parental Leave
Chart: Survey of consumers asking how long a leave they think an employer should pay for. Read story
A Charge For The Good
Help environmental causes by using an 'affinity' credit card. Read story
Customer As Partner
Before going into production, a company chairman talks with buyers and lets them shape the final product. Read story
Fork It Over
Company president has employees hand out paychecks to each other to bring them closer together. Read story
Marketing: Beyond The Product
Chart: The percentage of consumers who base purchases on things other than brand loyalty, price and quality. Read story
Money-Back Service
A travel agency discounts airfare prices, charging a flat fee. Read story
Computer Security
Some advice on keeping confidential computer files safe. Read story
Changing Times
After a design mishap, CEO consults workers on the kind of workspace they'd like to have. Read story
Network: April 1990
Network reader-to-reader advice. Read story
Network: April 1990
Network new queries. Read story
Notebook
Short informative blurbs on small business-related subjects Read story
Newsbreakers
Newsbreaker information paragraphs about CEOs in the news. Read story
Good-Neighbor Policy
The Canadian Department of Regional Industrial Expansion has created a database with information on exporting. Read story
Long-Term Committments
Chart: Survey asking small business owners how long they've had a relationship with their bank. Read story
Strength In Numbers
Entrepreneur starts a travel agency that secures corporate rates for small-business owners. Read story
Taking Stock
CEO intiates a job-holders meeting to involve workers in company-wide decisions. Read story
Money For Nothing
CEO tells employees exactly what he pays in insurance costs to help them understand the expense of keeping them on. Read story
Check It Out
To find out about the temporary-help industry, an entrepreneur interviews for a sales job at a temp agency. Read story
Business Ed
Bank of America publishes an educational business resource called the Small Business Reporter. Read story
Who's Calling?
Business owner asks customers where they first saw an ad for his dental service to find out which ads are effective. Read story
Remedial Education
Chart showing the percentages of increase or decrease of remedial training activities in companies by region. Read story
Rallying The Troops
Sales manager devises an award system for salespeople, keeping them motivated throughout the entire contest period. Read story
Talk Is Cheap
CEO equipts her delivery team with cellular phones, saving time and money. Read story
