James Archer is the relentlessly optimistic and future-focused CEO of Forty, a nationally-respected firm specializing in deep customer experience design. Over the years he has shared his passion and expertise with clients like Microsoft, Motorola, Walmart, and Yahoo. He's currently working on Rooted, a book that explains step-by-step how to craft memorable, authentic experiences for customers. @fortyagency @jamesarcher


Challenge: Come Up With a New Idea

By James Archer |  Mar 18, 2013

You can't get to the top just by imitating great successes from the past.  Read story

The Real Reason Your Marketing Doesn't Work

By James Archer |  Feb 20, 2013

You may have a bunch of demographic stats, but do you really understand how your customers feel?  Read story

Let Them Sniff, Customers Will Buy More

By James Archer |  Jan 23, 2013

Are profits and productivity hiding right under your nose? Here's how to take advantage of scent marketing.  Read story

No. 1 Marketing Mistake You're Making

By James Archer |  Dec 5, 2012

Marketers need to inject a bit of this into their efforts to catch the most customers.  Read story

The Zombie Guide to Human Resources

By James Archer |  Nov 12, 2012

If your team was the last surviving band of humans in a city overrun by zombies, you wouldn't let just anybody through the door would you?  Read story