3 Reasons I Lead From the Weeds
You can still keep your company moving forward while keeping your feet firmly planted in the day-to-day details. Here are three reasons to do so. Read story

Janine Popick is the CEO and founder of VerticalResponse, a leading provider of self-service e-mail marketing, event marketing, online surveys, social media, and direct mail solutions empowering small businesses to create, manage, and analyze their own direct marketing campaigns. The company has more than 100,000 customers and was ranked No. 2,802 on the 2012 Inc. 5000 list. Janine also blogs for the VerticalResponse Marketing Blog for Small Business. @janinepopick
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