Janine Popick writes and speaks on topics related to marketing, small business and entrepreneurship and is an active adviser and investor. From basement to boardroom…back to basement, she is now a co-founder, investor and CMO of Dasheroo, business dashboards for every business in the world. She also founded VerticalResponse (now a Deluxe company), provider of online marketing services to small business in 2001 and was the CEO until it was acquired in 2013. She has been a frequent Inc. contributor since 2007 and She's been featured in USA Today, TIME, Forbes, Businessweek, TechCrunch and Social Media Today. Janine was named 2010 Small Business Person of the Year in San Francisco by the U.S. SBA, and an Ernst & Young Entrepreneur of the Year finalist from 2006-2009.