OWNER'S MANUAL  

Jeff Haden


6 Perks That Do More Harm Than Good

Before you offer your MVP that VIP parking space, check why rewarding with a perk can often have the opposite effect.  Read story

Top 5 Most Common Networking Mistakes

Still trying to tap your network for favors before you've offered anything yourself? Big mistake.  Read story

4 Business Metrics You Can’t Afford to Ignore

Profit and revenue tell you a lot--but they don't tell you everything about the health of your business.  Read story

Best 2011 Books for Entrepreneurs

Some of these choices don't fit neatly into the "business book" genre. But being an entrepreneur is about a lot more than just nuts and bolts.  View slideshow

6 Ways to Get More (Real) Twitter Followers

It's not about being insightful or clever (but if you are, it doesn't hurt). Build up your following systematically with these tips.  Read story

The Best Way to Become an Expert

How to get to the point where you always know what you're talking about.  Read story

Top 6 Management Mistakes Entrepreneurs Make

The business plan is the easy part. Managing and leading a team? That's where the learning curve gets very steep.  Read story

5 Jobs Every Entrepreneur Should Have Before Starting a Business

Think of it as the required curriculum in the School of Hard Knocks.  Read story

6 Reasons Why Your Best Employees Will Leave

When it's not about money, your star employees are probably jumping ship for one of these reasons.  Read story

Why Your Mission Statement Sucks

If you're going to have one, make it mean something. Here's how to rescue your mission statement from platitudes.  Read story

Afraid to Go Solo? Read This Pep Talk

You're afraid you'll never live up to your grand ambitions, right? Here's how to get past your fears.  Read story

Marketing to Moms: You’re Doing It All Wrong

Women control $13 trillion in consumer spending. But most of the assumptions you make about them in your marketing are way off.  Read story

5 Ways to Kick Your Fear of Failure

How to regain your motivation and determination on even the darkest days.  Read story

6 Steps to a More Marketable LinkedIn Profile

Somewhere along the line you started treating it more like a resume. It's time to fix that.  Read story

Make an Employee’s Day in Two Words

A bit of off-the-cuff praise can literally change someone's day. Try it.  Read story

4 Ways Mobile Should Change Your SEO Strategy

Tiny keyboards, cramped screens, voice-activated search -- it's all going to change how people find your business online. Start preparing now.  Read story

First-Time Founder? 9 Things You Ought to Know

Two serial entrepreneurs set out to succeed where Pets.com failed. It's worked -- so far -- because they've followed these key principles.  Read story

Why You’re Not Getting Good PR

In short: No one cares about your story the way you're telling it. Try one of these tactics instead.  Read story

The Company That Outlawed Email

What if you came into work everyday with zero messages in your inbox? What if you didn't even have an inbox?  Read story

The Job You Should Focus on the Most

Forget about industry awards or impressive milestones. If you want to know the true measure of your company, look at the worst job on the payroll.  Read story

Why Brainstorming Sucks—and How to Fix It

Asking employees to dream up innovative ideas on demand never works. Here's a much easier way to get them to be creative.  Read story

Maybe I Was Wrong About Twitter

I used to abide by a strict no-follow rule. Here's how one reader changed my mind.  Read story

5 Ways to Steel Your Nerves Before a Big Speech

Knowing your content cold helps. But if you still feel nervous, try one of these simple tactics.  Read story

4 Ways to Build an Irreplaceable Business

The more difficult your company is to replace, the longer you'll survive and the more money you'll make.  Read story

6 Ways to Write a Bad Business Blog

There are lots of ways to ruin your company blog, but these six are among the most egregious.  Read story

What Pro Wrestling Can Teach You About Business

Behind the spandex and the melodrama of those WWE matches, there's solid business advice. Seriously.  Read story

My Big, Fat Social Media Experiment

I'm the world's worst social media marketer. So I'm going to use my wedding photography business as the guinea pig and try every trick out there. I'll report...  Read story

The Hard Truth About How Success Really Works

Here's what's getting in your way when you attempt (and fail) to hit those "reach" goals.  Read story

Master Your Financials—No Excel Required

For the mathematically challenged: A Web tool that sifts through your numbers and spots trouble for you.  Read story

5 Unusual Ways to Become a Better Speaker

The art of captivating an audience can take years to develop. Since you don't have that long, here are some quick tips to improve overnight.  Read story

The Science of Building Trust

What makes your employees feel vulnerable and skeptical--and how to overcome it to build a higher-performing organization.  Read story

5 Tools for Twitter Power Users

Recommendations from a celebrity tweeter who actually writes all of his own tweets.  Read story

How to Stop Wasting Time at Conferences

If you aren't learning enough from the conferences you attend, you're probably making the same mistake everyone else does. Don't.  Read story

How Groundbreaking Thinkers Spread Their Ideas

Got great ideas? Channel your inner Steve Jobs and start spreading them around. Here's how.  Read story

9 Buzzwords Your Start-up Shouldn't Use

You might think a little B-school blather will impress investors and customers. Don't kid yourself.  Read story

Overworked? 4 Signs You Need to Recharge

Take a cue from endurance athletes: Here are four ways to tell you're about to hit a performance wall.  Read story

Twitter Etiquette: Must You Follow Back?

Is a no-follow rule a serious social media faux pas? Inc.com columnist Jeff Haden tests the waters.  Read story

5 Ways to Be Known as a Groundbreaking Thinker

Everyone has ideas; it's how you execute them that will get you noticed. Adopting these five principles will help.  Read story

The Easiest—and Hardest—Way to Be More Creative

It's no coincidence that a big, new idea never comes when you need it most. Here's how to get the juices flowing again.  Read story

6 Great Tools to Stay in Touch With Customers

The key to more business is better relationships. Here are some easy ways to stay connected with your customers.  Read story