OWNER'S MANUAL  

Jeff Haden


First-Time Founder? 9 Things You Ought to Know

Two serial entrepreneurs set out to succeed where Pets.com failed. It's worked -- so far -- because they've followed these key principles.  Read story

Why You’re Not Getting Good PR

In short: No one cares about your story the way you're telling it. Try one of these tactics instead.  Read story

The Company That Outlawed Email

What if you came into work everyday with zero messages in your inbox? What if you didn't even have an inbox?  Read story

The Job You Should Focus on the Most

Forget about industry awards or impressive milestones. If you want to know the true measure of your company, look at the worst job on the payroll.  Read story

Why Brainstorming Sucks—and How to Fix It

Asking employees to dream up innovative ideas on demand never works. Here's a much easier way to get them to be creative.  Read story

Maybe I Was Wrong About Twitter

I used to abide by a strict no-follow rule. Here's how one reader changed my mind.  Read story

5 Ways to Steel Your Nerves Before a Big Speech

Knowing your content cold helps. But if you still feel nervous, try one of these simple tactics.  Read story

4 Ways to Build an Irreplaceable Business

The more difficult your company is to replace, the longer you'll survive and the more money you'll make.  Read story

6 Ways to Write a Bad Business Blog

There are lots of ways to ruin your company blog, but these six are among the most egregious.  Read story

What Pro Wrestling Can Teach You About Business

Behind the spandex and the melodrama of those WWE matches, there's solid business advice. Seriously.  Read story

My Big, Fat Social Media Experiment

I'm the world's worst social media marketer. So I'm going to use my wedding photography business as the guinea pig and try every trick out there. I'll report...  Read story

The Hard Truth About How Success Really Works

Here's what's getting in your way when you attempt (and fail) to hit those "reach" goals.  Read story

Master Your Financials—No Excel Required

For the mathematically challenged: A Web tool that sifts through your numbers and spots trouble for you.  Read story

5 Unusual Ways to Become a Better Speaker

The art of captivating an audience can take years to develop. Since you don't have that long, here are some quick tips to improve overnight.  Read story

The Science of Building Trust

What makes your employees feel vulnerable and skeptical--and how to overcome it to build a higher-performing organization.  Read story

5 Tools for Twitter Power Users

Recommendations from a celebrity tweeter who actually writes all of his own tweets.  Read story

How to Stop Wasting Time at Conferences

If you aren't learning enough from the conferences you attend, you're probably making the same mistake everyone else does. Don't.  Read story

How Groundbreaking Thinkers Spread Their Ideas

Got great ideas? Channel your inner Steve Jobs and start spreading them around. Here's how.  Read story

9 Buzzwords Your Start-up Shouldn't Use

You might think a little B-school blather will impress investors and customers. Don't kid yourself.  Read story

Overworked? 4 Signs You Need to Recharge

Take a cue from endurance athletes: Here are four ways to tell you're about to hit a performance wall.  Read story

Twitter Etiquette: Must You Follow Back?

Is a no-follow rule a serious social media faux pas? Inc.com columnist Jeff Haden tests the waters.  Read story

5 Ways to Be Known as a Groundbreaking Thinker

Everyone has ideas; it's how you execute them that will get you noticed. Adopting these five principles will help.  Read story

The Easiest—and Hardest—Way to Be More Creative

It's no coincidence that a big, new idea never comes when you need it most. Here's how to get the juices flowing again.  Read story

6 Great Tools to Stay in Touch With Customers

The key to more business is better relationships. Here are some easy ways to stay connected with your customers.  Read story

The End of SEO as We Know It

Meet Siri. She'll write your emails, check the weather, update your calendar"and potentially disrupt the way future customers find your business.  Read story