OWNERS' MANUAL  

Jeff Haden


How Google's Page Redesign Could Affect Your Business

Just in time for the holiday shopping season, the search giant tweaked its search result pages. Here's what you need to know.  Read story

8 Things Remarkably Successful People Do

The most successful people in business work differently. See what they do--and why it works.  Read story

How to Be a Great Radio Guest

You may be a great speaker. But do you know how to shine on the radio?  Read story

7 Tips to Find a Great Overseas Supplier

You've developed a product. So how do you find a cost-effective and reliable supplier?  Read story

9 Tips to Turn an Idea into a Business

Here's a straightforward approach to analyze a product's potential and bring it to market.  Read story

13 Buzzwords to Stop Using

The first few times you say these phrases, you might sound 'in the know.' But the road to pretentiousness--and silliness--is a short one.  Read story

Go National? Not This Fast-Growing Chain

Bojangles' restaurants have a huge regional following among customers and franchisees. It could go national--but it doesn't. Here's why.  Read story

When Business Is an Endurance Sport

Think you have passionate customers? Try being in the marathon business. Here's how one sports marketing firm keeps its customers happy.  Read story

How to Use Accounting as Strategy

Accounting isn't just a necessary evil; sometimes the methods used can be a key part of your business strategy.  Read story

Google's Earnings: Good News for Advertisers

Buried in the search giant's third-quarter earnings is a stat every e-commerce company should know.  Read story

The Emerging Market You're Probably Ignoring

Here's what you don't know about this market: More than half the population is under 25 years old--and that's a big business opportunity.  Read story

The Undercover Interview Technique

Want real insight into a job candidate's fit? Try adding the undercover interview to your hiring tool kit.  Read story

How to Land a Distributor for Your Product

A distributor can really pump up your sales volume--if you know how to land one.  Read story

What Groundbreaking Advertisers Know

Video game ads used to follow the same old script. But Activision CEO Eric Hirshberg wanted to shake things up. Here's how he did it.  Read story

6 Books for the Well-Rounded Entrepreneur

Starting a business, personal productivity, marketing skills--these good reads cover the essentials an entrepreneur needs to master.  Read story

6 Ways to Spoil Great PR Opportunities

Recognize any of the behaviors on this list? If so, you might be getting in the way of your company getting good PR.  Read story

9 People You Must Remove From Your Inner Circle

When you're trying to get a business off the ground, the people you surround yourself with matter. Keep these nine types at a distance.  Read story

How to Start a Small Business in a Few Hours

Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think.  Read story

5 Ways to Send Productivity Through the Roof

Here's how to motivate employees to get more done--no extra money or real effort required.  Read story

How to Dramatically Improve SEO

Here's an easy way to determine what your customers want--and how to best meet their needs.  Read story

8 Qualities of Fearless Entrepreneurs

You know the type: They do things other business owners only dream of doing--and usually succeed. Here's what sets them apart.  Read story

Simple Tips to Make Your Website Look More Credible

Credibility makes--and breaks--online businesses. Here's how a newcomer in a competitive industry can build trust with customers.  Read story

8 Ways to Improve Your 'About Us' Page

Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it.  Read story

How to Make Huge Decisions

The power of a group is great when you need to get things done. When you need to make a huge decision, not so much.  Read story

9 Things You Wish Job Candidates Knew

Sure, you'll consider their qualifications. But admit it: This is what you're really looking for during interviews.  Read story

Be Happier: 10 Things to Stop Doing Right Now

Sometimes the route to happiness depends more on what you don't do.  Read story

Best Way to Get Great Talent: Train or Hire?

When it's time to fill a key position, should you look inside or outside your company? Here's a look at the pros and cons of both strategies.  Read story

The Power of Small Moments

You never know when you might make a huge difference in another person's life--so always assume you can.  Read story

Sponsoring an Event? Tips to Maximize Your Return

Don't just slap your brand on a banner and call it a day. Here's how to get the most from your event marketing dollars.  Read story

One Killer Sales Skill You've Forgotten to Use

The more sales training you've received, the more likely that you've forgotten the most important sales technique of all.  Read story

Don't Just Buy Local, Buy Personal

Buying local is great, but to really support local entrepreneurs, go one step farther and buy personal.  Read story

Bosses: When You Should--and Shouldn't--Speak

If you're the kind of boss who automatically takes the lead--whatever the issue at hand--you need to read this.  Read story

The Key to Noodles & Company's Explosive Growth

The privately held chain now has more than 300 locations. But it didn't get there through the traditional franchise route.  Read story

One Employee Message That Should Never Be Mixed

Vision, goals, and guidelines all are important. But not as important as this.  Read story

The Power of Gratitude

When a thank you is more than a reflex gesture it can make a powerful and lasting impact.  Read story

How to Take Your Business to New Heights

Do you know what your company can do when you really hustle? Now's the time to find out.  Read story

7 Classic Principles of Successful Start-ups

Every new venture is different, but the principles for success often remain the same.  Read story

Best Interview Technique You Never Use

The more questions you ask, the more you learn about a job candidate, right? Wrong. Here's a better strategy.  Read story

Best Reason to Go Home Early Today

Contracts and proposals and fame and fortune can wait until tomorrow. Today, even if just for one day, flip your priorities and go home early.  Read story

How to Create Your Own Pension Plan

Want a set amount of income when you retire? You don't have to work for a big, old-school company to get it.  Read story