OWNER'S MANUAL  

Jeff Haden


The Best Promotion Is Never Self Promotion

Once you've been in the spotlight, it's really hard to step back into the shadows--but you should.  Read story

It's Not Rocket Science: Eliminate Stress

When it feels like everything is on the line and you just can't get a grip, try one of these ridiculously easy strategies to keep your cool.  Read story

21 Things That Beat Your New Year's Resolution

These goals are probably easier to accomplish than that new diet--and they're likely more rewarding, too.  Read story

How to Succeed in 2013

We asked some of the brightest entrepreneurs we know what it's going to take to make money next year. Read on to find out which advice you ought to steal.  View slideshow

One Business Decision That Changes Everything

Derek Sivers--successful entrepreneur, speaker, and blogger--explains the basic decision every entrepreneur needs to make.  Read story

Best 2012 Books for Entrepreneurs

Inspiration can come from anywhere. These nine books may not all fit into the "business book" genre, but they're still must-reads.  Read story

8 Reasons Not to Hire a PR Firm

If you find yourself agreeing with any of these statements, save your money. A PR firm isn't for you.  Read story

4 Powerful Words Employees Need to Hear

There are lots of ways to make a positive impact on your staff. But the best involves four simple words.  Read story

8 Ways to Woo a VC

Time to take your business to the next level? Here's how to land the cash to do it.  Read story

How to Turn a Commodity into a Unique Business

Here's how one founder turned popcorn--yes, popcorn--into a multi-million dollar company.  Read story

10 Unexpected Reasons to Give Thanks

Forget the turkey. This Thanksgiving, be thankful for a few things you might not consider blessings--but should.  Read story

6 Tips for a Perfectly Timed Facebook Post

To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right.  Read story

2 Simple Keys to Define Your Brand

What does your brand stand for? Probably a lot less than you think. Here's why you need to rethink it.  Read story

How to Cultivate Truly Loyal Customers

Every business wants loyal customers--but loyalty comes in many different flavors.  Read story

Why You Need to Choose New Heroes

It's great to have role models you admire--unless they're holding you back from reaching your true potential.  Read story

11 Ways to Sleep Better at Night

You're a 24-7 entrepreneur. But you need to get some shut-eye. Here's how to make the sleep you do get a whole lot better.  Read story

8 Ways to Find the Best Long-Tail Keywords

Here are some simple and effective ways to identify the kind of keywords that keep the traffic coming.  Read story

Do What You Love? Screw That

Want to be happy? Don't build a business based on something you love doing.  Read story

How to Bulletproof Your Company Culture

Growth often comes at a cost: Acquisitions and fast hiring decisions can wreak havoc on your company culture. Here's how not to let it happen.  Read story

Journey From Start-up to IPO

Software-maker ExactTarget went public earlier this year and now boasts a market cap of over $1.3 billion. Founder Scott Dorsey explains the journey.  Read story

7 Unusual Things Great Bosses Do

Great bosses do these things. The rest don't--because these simple gestures would never occur to them.  Read story

Secrets to a Perfectly Crafted Social Media Post

What you say is important. But so is how and when you say it.  Read story

Break: The Most Important Part of Breakthrough

Patterns and rules can be good. But sometimes you need to break them to create a breakthrough business.  Read story

How Google's Page Redesign Could Affect Your Business

Just in time for the holiday shopping season, the search giant tweaked its search result pages. Here's what you need to know.  Read story

8 Things Remarkably Successful People Do

The most successful people in business work differently. See what they do--and why it works.  Read story

How to Be a Great Radio Guest

You may be a great speaker. But do you know how to shine on the radio?  Read story

7 Tips to Find a Great Overseas Supplier

You've developed a product. So how do you find a cost-effective and reliable supplier?  Read story

9 Tips to Turn an Idea into a Business

Here's a straightforward approach to analyze a product's potential and bring it to market.  Read story

13 Buzzwords to Stop Using

The first few times you say these phrases, you might sound 'in the know.' But the road to pretentiousness--and silliness--is a short one.  Read story

Go National? Not This Fast-Growing Chain

Bojangles' restaurants have a huge regional following among customers and franchisees. It could go national--but it doesn't. Here's why.  Read story

When Business Is an Endurance Sport

Think you have passionate customers? Try being in the marathon business. Here's how one sports marketing firm keeps its customers happy.  Read story

How to Use Accounting as Strategy

Accounting isn't just a necessary evil; sometimes the methods used can be a key part of your business strategy.  Read story

Google's Earnings: Good News for Advertisers

Buried in the search giant's third-quarter earnings is a stat every e-commerce company should know.  Read story

The Emerging Market You're Probably Ignoring

Here's what you don't know about this market: More than half the population is under 25 years old--and that's a big business opportunity.  Read story

The Undercover Interview Technique

Want real insight into a job candidate's fit? Try adding the undercover interview to your hiring tool kit.  Read story

How to Land a Distributor for Your Product

A distributor can really pump up your sales volume--if you know how to land one.  Read story

What Groundbreaking Advertisers Know

Video game ads used to follow the same old script. But Activision CEO Eric Hirshberg wanted to shake things up. Here's how he did it.  Read story

6 Books for the Well-Rounded Entrepreneur

Starting a business, personal productivity, marketing skills--these good reads cover the essentials an entrepreneur needs to master.  Read story

6 Ways to Spoil Great PR Opportunities

Recognize any of the behaviors on this list? If so, you might be getting in the way of your company getting good PR.  Read story

9 People You Must Remove From Your Inner Circle

When you're trying to get a business off the ground, the people you surround yourself with matter. Keep these nine types at a distance.  Read story