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Jeffery Orenstein


Following Up on News Releases: When and How

By Jeffery Orenstein |  Jul 18, 2001

Suppose you send an important news release to a media list and get no response. Do you just chalk it up to bad luck or should you follow up to incr...  Read story

PR Tips and Tricks for Your Web Site

By Jeffery Orenstein |  Jul 7, 2000

Do you think that because you have launched your e-commerce Web site and diligently registered it with search engines that orders will automatically flood...  Read story

Digital PR ? Size Doesn't Matter

By Jeffery Orenstein |  Jun 16, 2000

This is the era of the small, home-based business. Every time I turn around, it seems like dozens more of these types of businesses have sprouted in my ne...  Read story