Jennifer Alsever


3 Apps for On-Demand Limos

Your own driver, wherever, whenever. There's an app for that.  Read story

Fast Growth in a Slow Economy: 5 Case Studies

Special Report: Proven strategies to spark sales when no one is much interested in buying.  Read story

Beating Baggage-Fee Blues

With airlines charging domestic fliers around $100 for bags of 71 pounds or more, some luggage-shipping services are stepping up to compete.  Read story

Fighting Fake FiveFingers

When Vibram had trouble meeting demand for its popular FiveFingers running shoes, the market became flooded with counterfeit, nearly identical, shoes. Here's...  Read story

Who's Taking on Ticketmaster?

Ticketmaster, which recently merged with Live Nation, dominates the multibillion-dollar ticketing industry. But these companies are looking to steal the show.  Read story

Case Study: To Sue or Not to Sue

The rival: enormous. Its product: disturbingly similar. The question: Should Mixed Chicks get into a legal battle with a multibillion-dollar giant?  Read story

3 Best Airport Hotels for Luxurious Layovers

Facing a dreadful layover? Better hope you're in one of these three cities, which boast fabulous airport hotels.  Read story

Video Testimonials Turn Customers Into Spokespeople

Companies, such as Kim Kardashian's ShoeDazzle, are tapping the power individuals have in persuading their peers to open their wallets.  Read story

Case Study: Family Business Succession

An entrepreneur's son questions whether to follow in his father's footsteps.  Read story

The Don't-Do Lists

Don't underestimate the importance of what not to do in certain situations. Here, we compiled a list of 14 scenarios and asked business leaders and experts f...  Read story

A New Way to Cut Health Care Costs

Ever consider opening an on-site clinic of your own? It could be the next health insurance solution.  Read story

Case Study: Firing the Best Friend

With business on the rocks, Susan Southerland was cutting back on everything. Could she really fire her best pal?  Read story

Turning Customers Into Salespeople

How companies like Roku boost sales with referral marketing  Read story

Would You Take Business Advice From a College Student?

Why Jen O’Neal, founder of Tripping, created an advisory board of young people  Read story