Jennifer McFarland


I Before E, except after C.com

Poor spelling, as your fourth-grade teacher may have told you, always comes back to haunt you. But Jim Kelly was shocked to discover just how serious the ...  Read story

Playing a Waiting Game

In these days of painful labor shortages, growing companies need nothing less than a grand master of recruiting to hire the best programmers. So believes ...  Read story

Cheers for Daddy's Girl

The name Doug Levin chose for his new company, Fresh Samantha Inc. (#127), a bottler and marketer of fresh fruit juices, was crucial. Which isn't to say t...  Read story

Origins of the Inc. 500: Company Names

Follow the Leaders It's an oddity of Rochester, N.Y., that the names of its two premier corporations, Kodak and Xerox, are strange...  Read story

Origins of the 500: Names

Where do America's fastest growing private companies get all those great ideas? A look at some of the unlikely ways Inc. 500 CEOs came up with the names for ...  Read story