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Jennifer McFarland


I Before E, except after C.com

By Jennifer McFarland |  Nov 15, 1999

Poor spelling, as your fourth-grade teacher may have told you, always comes back to haunt you. But Jim Kelly was shocked to discover just how serious the ...  Read story

Playing a Waiting Game

By Jennifer McFarland |  Nov 15, 1999

In these days of painful labor shortages, growing companies need nothing less than a grand master of recruiting to hire the best programmers. So believes ...  Read story

Cheers for Daddy's Girl

By Jennifer McFarland |  Oct 15, 1999

The name Doug Levin chose for his new company, Fresh Samantha Inc. (#127), a bottler and marketer of fresh fruit juices, was crucial. Which isn't to say t...  Read story

Origins of the Inc. 500: Company Names

By Jennifer McFarland |  Oct 15, 1999

Follow the Leaders It's an oddity of Rochester, N.Y., that the names of its two premier corporations, Kodak and Xerox, are strange...  Read story

Origins of the 500: Names

By Jennifer McFarland |  Oct 15, 1999

Where do America's fastest growing private companies get all those great ideas? A look at some of the unlikely ways Inc. 500 CEOs came up with the names for ...  Read story