Jill Whalen


Should You Outsource Your SEO Campaign?

By Jill Whalen |  Jun 29, 2001

Company representatives often ask me whether they should outsource their search engine optimization (SEO) campaigns. I've read many articles by tho...  Read story

Make Keyphrases Work for You

By Jill Whalen |  Jun 15, 2001

When a Web site needs to be optimized for high rankings, usually the first step is to find the keyphrases most relevant to the site. But what happe...  Read story

The Myth of Gateway Pages

By Jill Whalen |  Jun 16, 2000

How many of you think the best and/or only way to get top placements on the search engines is to create gateway pages (aka doorway pages or bridge pages)?...  Read story

All about Title Tags

By Jill Whalen |  Apr 25, 2000

We have previously talked about the basics of search engine optimization . Now it's time get down to the meat! I...  Read story

Get It in Your "Head" -- the Meta Description Tag

By Jill Whalen |  Apr 18, 2000

The meta description tag is a snippet of HTML code that belongs inside the section of a Web page. It usually is placed after the title tag ...  Read story