Jim Sterne


The Feedback Loop Gap

By Jim Sterne |  Feb 4, 2003

We have the data. We have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. ...  Read story

United We Stand

By Jim Sterne |  Jun 15, 2001

Manufacturers that compete with resellers online are missing a huge opportunity.  Read story

I Wanna Hold Your Hand

By Jim Sterne |  Mar 15, 2001

With the right Web site, you can walk customers through even the most complex selling process.  Read story

At Your Service

By Jim Sterne |  Nov 15, 2000

Service businesses need a touch of ingenuity to make the Web work for them.  Read story

In Praise of E-mail

By Jim Sterne |  Jun 15, 2000

You may take e-mail for granted, but it just might be the simplest, most effective weapon in the marketer's arsenal.  Read story

Come In. I've Been Expecting You

By Jim Sterne |  Mar 15, 2000

Personalizing your Web site doesn't have to lead to personal bankruptcy. Here's how inexpensive tools can make every site visitor feel like an audience of one.  Read story

A Fine and Private Page

By Jim Sterne |  Nov 15, 1999

Want to build an extranet for your customers but lack the resources? For a fraction of the cost and stress, consider creating Web pages that only specified p...  Read story

Every Click They Make

By Jim Sterne |  Sep 15, 1999

Your online customers already tell you what they think of your Web site and products. All you need to do is learn how to listen. Here's how to extract valuab...  Read story

Even a Child Can Do It

By Jim Sterne |  Jun 1, 1999

Building a fantastic Web site is incredibly simple, but it seems that very few companies manage to pull it off. Here's a list of the most commonly ignored ke...  Read story

Best of Show

By Jim Sterne |  Mar 1, 1999

The president of Target Marketing reviews TRAQ-IT Tradeshow Software, a tool for planning, managing, and overseeing the exhaustive details of your company's ...  Read story

Expos Exposed

By Jim Sterne |  Jun 15, 1998

A seasoned expo attendee looks at the trade shows now offered in cyberspace. The verdict? There's no substitute for good, old-fashioned, face-to-face network...  Read story