Jodi Mardesich


Business Uses for Twitter

By Jodi Mardesich |  Sep 1, 2008

Microblogging tools like Twitter are enabling direct communication with customers. Should you be developing a Twitter strategy?  Read story

Rich Internet #$%?!2* -- Mistakes to Avoid

By Jodi Mardesich |  Aug 1, 2008

Web development has moved on past basic HTML applications to include rich user interfaces -- streamlined processes, contextual content, and automatic error v...  Read story

How to Recycle Your Software

By Jodi Mardesich |  Aug 1, 2008

Keep software costs down by reusing code and producing applications more quickly. Cloud computing and software-as-a-service can help leverage already-built s...  Read story

Tips for Choosing VoIP and Messaging Systems

By Jodi Mardesich |  Jul 1, 2008

Many small and mid-sized businesses are starting to realize the benefits of VoIP, but it is important to understand the types of procurement and deployment o...  Read story

Stop E-mail Marketing from Resembling Spam

By Jodi Mardesich |  Jun 1, 2008

Where is the line that separates e-mail marketing from spam? A careful email marketing campaign can successfully reach customers and increase sales while kee...  Read story

Is Your Domain Name Killing Your Business?

By Jodi Mardesich |  Jun 1, 2008

Was the name of your company taken in the dot-com world? Or did you add a hyphen or change an "s" to a "z" at the end of your company name figuring that cust...  Read story

The Basics: How Email Works

By Jodi Mardesich |  Feb 1, 2007

A simple guide to how electronic messages are created and sent across the Internet.  Read story

Effective E-mail: How to Communicate Better

By Jodi Mardesich |  Dec 1, 2006

Tips for composing better e-mails and improving communication with clients and potential investors online.  Read story

Servers Made Simple

By Jodi Mardesich |  Oct 1, 2006

Desktop computers may no longer be necessary for on-the-go entrepreneurs, but there are some caveats.  Read story

What Is a LAN?

By Jodi Mardesich |  Oct 1, 2006

More than 50 percent of small companies operate local area networks to help them do business more efficiently. Should you invest in a LAN or outsource?  Read story

What is a VPN?

By Jodi Mardesich |  Oct 1, 2006

As prices come down, virtual private networks are becoming a good small business option to connect remote employees.  Read story

What is an Extranet?

By Jodi Mardesich |  Oct 1, 2006

It’s got the appearance and feel of a website, but security keeps unauthorized viewers from accessing private company data.  Read story