John Gerzema is the president of BrandAsset Consulting and oversees strategy across the Young & Rubicam Brands Companies. He is also the co-author with Michael D'Antonio of the best-selling book Spend Shift: How The Post-Crisis Values Revolution is Changing The Way We Buy, Sell and Live. He is a pioneer in the use of data to identify social change and to help companies both anticipate and adapt to new consumer interests and demands. @johngerzema


Why You Should Hire E-lancers

When you don’t need a full-time employee to do the task at hand, hire an e-lancer from one of these new companies. Call it the joblet recovery.  Read story

Reshaping the World of Retail

People are shopping with a mission, and brands are announcing themselves from behind store walls. The Proximity Era has begun.  Read story

The Geeks Are Graying

Why businesses shouldn't treat technology as a young person's game  Read story

Managing By Mea Culpa

With straight talk and lessons in sacrifice, a new generation of leaders is changing the way that companies are managed.  Read story

Tactics Are the New Strategy

Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once i...  Read story

When Hackers Become Makers

How the practice of hacking is going mainstream and creating good.  Read story

The Era of Slow Selling

The patient sales practices of companies such as Warby Parker are the way of the future.  Read story

Innovation for the Sake of Permanence

Why more companies are turning a handsome profit by helping consumers recapture the glories of the past  Read story

Innovation to Help You Concentrate

How new technologies like Instapaper and Trippy help people concentrate and focus on meaningful tasks.  Read story

The Best Books for Business Owners

There are so many great business books to choose from. Which ones are definitively worth your time? Our experts chime in on their favorite books of the year.  View slideshow

The Business of Unfriending People

How start-ups such as GroupMe, Path, Diaspora, and Letter.ly are attempting to descale the social networking landscape.  Read story

Restoring Trust to Banking

Smart companies such as Venmo, BankSimple, and PayPal are experimenting with clever ways to rebuild trust in the banking system.  Read story

Meet the "Mr. October" of Customer Service

At AT&T Park, the San Francisco Giants are using dynamic pricing and other customer-friendly techniques to build a loyal fan base.  Read story

In Barter Nation, Old Forms of Commerce Are New Again

In the new New Economy, consumers are embracing barter and other ancient forms of commerce.  Read story