When you don’t need a full-time employee to do the task at hand, hire an e-lancer from one of these new companies. Call it the joblet recovery. Read story
John Gerzema is the president of BrandAsset Consulting and oversees strategy across the Young & Rubicam Brands Companies. He is also the co-author with Michael D'Antonio of the best-selling book Spend Shift: How The Post-Crisis Values Revolution is Changing The Way We Buy, Sell and Live. He is a pioneer in the use of data to identify social change and to help companies both anticipate and adapt to new consumer interests and demands. @johngerzema
There are so many great business books to choose from. Which ones are definitively worth your time? Our experts chime in on their favorite books of the year. View slideshow
In the new New Economy, consumers are embracing barter and other ancient forms of commerce. Read story
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