John Persinos


Financial Tactics

By John Persinos |  Jul 1, 1985

Six years ago, Paric Corp., a $40-million construction company in St. Louis, realized it could no longer rely on prepackaged software to meet its speciali...  Read story

Communication;

By John Persinos |  Jun 1, 1985

How do managers who are used to working with corporate employees in three-piece suits and wing tips deal with the company's more creative types -- those s...  Read story

Advertising;

By John Persinos |  Apr 1, 1985

How does a small advertising agency located way out in Bala Cynwyd, Pa., attract clients nationwide? It does something no other ad agency does: guarantee...  Read story

Franchising;

By John Persinos |  Mar 1, 1985

In the volatile fast-food business, the tenure of a franchise operator sometimes lasts about as long as a meal at McDonald's. Domino's Pizza Inc., a nati...  Read story