John Warrillow is the founder of The Sellability Score. Throughout his career, John has started and exited four companies and is a sought-after speaker and angel investor. He also contributes regularly to Inc.com and The Globe and Mail. In 2008 John was recognized by BtoB Magazine’s “Who’s Who” list as one of America’s most influential business-to-business marketers. @JohnWarrillow


4 Steps to Finding Your Sell-By Date

Most business owners think selling their business is a sprint. But you might be surprised by how long it takes to sell your company.  Read story

Selling Your Company, Then Selling It Again

Private equity firms often prefer to buy companies in a process known as "two bites of the apple." Here's how it works.  Read story

Death by RFP: 7 Reasons Not To Respond

Flattered to be asked to respond to an RFP? You shouldn't be. Here's why they're bad for your business.  Read story

Buyers Will Line Up for This Business Model

There's one business model that can greatly increase the amount your company is worth.  Read story

Why Foodspotting Is Worth $10 Million

OpenTable's acquisition of Foodspotting shows why entrepreneurs should pay close attention to their platform capital.  Read story

Is Email Killing Your Credibility?

Potential buyers and customers have plenty of ways to "secret shop" your company. It all starts with your email address.  Read story

A Surprising Reason to Expand Overseas

You'd be surprised how important geography can be when it's time to sell your company.  Read story

Does Your Business Pass the 15% Test?

Before you consider selling your business, make sure it passes this simple test.  Read story

How Not To Botch An Acquisition: 4 Pitfalls To Avoid

Buying a company sounds like something for big business, but it can be a good way for smaller businesses to grow--if it's done properly.  Read story

Adding Value -- By Getting Out of the Business

No one will pay big bucks for your company if they don't believe it can run without you. Here's how to show it can.  Read story

When Happiness Is Not Enough

Keeping employees loyal isn't all about perks. Sometimes, you need to use both carrots and sticks.  Read story

Hidden Benefit of Process

Why standardizing operations is crucial for scaling up--and cashing out.  Read story

Stop Being the Go-To Guy

What's the key to making your business more valuable? First, get out of your own way.  Read story

Create a Profitable User Conference

What's one way to get people to pay to see you demo your product? Host a user conference.  Read story

What Does Your Office Say About You As a Leader?

Your office says a lot about your leadership style. As tempting as it is to take the corner office with the great view, it may exact a steep toll in a time o...  Read story

How to Master the Ansoff Matrix

Learning the Ansoff Matrix, which shows four ways that businesses can grow and the risks associated with each option, can help you grow your niche.  Read story

The CEO vs. the Shareholder

Author John Warrillow explains the perks of keeping your role as both CEO and a shareholder separate in your mind -and in everyone else's.  Read story

7 Reasons to Sell Now

If you feel like a gambler at a blackjack table with everything riding on the outcome of one hand, it may be the right time to take a few chips off the table.  Read story

Caution: Do Not Poke the Giant

In hindsight, would Groupon have been better off selling to Google than competing with Google Offers? What lessons can business owners learn from this cautio...  Read story

Inside the Mind of a Billion-Dollar Acquirer

Thinking about entering an earn-out agreement? Here's an insider's look into what perks and challenges may lie ahead.  Read story

7 Ways to Work From Anywhere

Author John Warrillow shares the tech tools he uses to run his start-up remotely while traveling through Europe.  Read story

When to Toss the Rule Book

Do your employees know when to throw out the rule book and let your philosophy guide their responses to the unexpected?  Read story

The Math Behind Your Company Valuation

What you need to know to increase the value of your business for a financial buyer  Read story

How to Protect Your Turf

Five tips on beating out the competition and making your business stickier  Read story

4 Ways to Turn Your Expertise Into a Product

John Warrillow explains how professionals-such as architects, accountants, doctors and dentists-can grow their business beyond themselves.  Read story

Do You Lead With Intellect or Emotion?

Author John Warrillow explains the difference between the "dissociative architect" and "sleeves-rolled-up" types of leaders. Which leadership style is best?  Read story

6 Reasons to Keep Your Business Small

Author John Warrillow proposes an alternative to setting your sights on building a $200 million business: Focus on building a $2 million company instead.  Read story

Why You Should Avoid the C-Word (and 7 Others)

If you want to build a valuable company–one someone will buy down the road–consider re-positioning your company out of the "consultancy" box.  Read story

10 Questions to Ask Yourself Before Picking a Partner

It's natural to want a partner to share your experience with, but make sure you run through all the possible implications of your generosity.  Read story

How to Think Like America's 18th-Richest Man, Jeff Bezos

A shift in perspective-focusing on the long-term possibilities instead of short-term gains-may inspire new business growth strategies.  Read story

Don't Sell the Fix, Sell the Prevention

To scale up a knowledge-based business, it's necessary to take yourself out of the equation. Here's one solution for how to grow your business.  Read story

The Burden of Being Boss

The burden of having people's livelihood in your hands never fully goes away, but knowing where your revenue to cover your expenses will be coming from does ...  Read story

How You Can Use Amazon's Mechanical Turk for Business

Perfect for tedious tasks, Amazon's Mechanical Turk may be the perfect alternative to hiring temporary workers for singular projects.  Read story

How to Get Your Managers to Think Like Owners

Cash flow is like oxygen. If it runs out, nothing else matters. Here's how to encourage your managers to stretch every dollar. Hint: Make sure their jobs dep...  Read story

A Lesson From the World's Richest People

What strategies can you learn about running your business from Switzerland?  Read story

One Question Can Predict the Future of Your Company

Are your customers likely to recommend your business to their friends? The answer can make or break your business.  Read story

What to Look for in a Star Salesperson

As a business owner you may be a great salesperson but a lousy sales manager. So remove yourself from the equation by hiring a self-directed salesperson.  Read story

3 Traps to Avoid When Hiring a Salesperson

Don't let your new sales rep call on just any prospect. Be strategic with your game plan.  Read story

What's Your Growth Strategy?

John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business.  Read story

How Can I Find a Niche Market to Tackle?

John Warrillow, author of Built to Sell , answers questions from readers about building a sellable business.  Read story