BREAKTHROUGH ENTREPRENEURSHIP  

Jon Burgstone is the co-author of the new book, Breakthrough Entrepreneurship. He teaches entrepreneurship at the University of California, Berkeley, where he is the Founding Faculty Chair at the University's Center for Entrepreneurship & Technology. Previously, Burgstone was CEO and co-founder of SupplierMarket, an Internet software firm serving global enterprises that was acquired by Ariba, Inc. for $1.1B. A graduate of Harvard Business School and an advisor to the Rock Center for Entrepreneurship at Harvard, Burgstone lives in San Francisco where he is also Managing Director of a private investment partnership. @jburgstone


Can This Start-up Shake Up the Art World?

By Jon Burgstone and Bill Murphy, Jr. |  May 16, 2012

Consumers can already rent dresses, cars, and DVDs by the day. Why not fine art?  Read story

What's Wrong With the Lean Start-up

By Jon Burgstone |  May 10, 2012

It sounds like straightforward enough advice to build a better business, but the approach has serious flaws.  Read story

Don't Even Think About Buying a Desk

By Jon Burgstone and Bill Murphy, Jr. |  May 8, 2012

After their first taste of success, most founders immediately want to upgrade their offices. Rookie move.  Read story

Best Career Advice for Aspiring Entrepreneurs

By Jon Burgstone |  May 2, 2012

Step No. 1: Forget the idea that great entrepreneurs drop out of school. (Some do, but most don't.) Then follow this simple plan.  Read story

4 Harvard Start-ups to Watch

By Jon Burgstone |  Apr 25, 2012

A look at the latest batch of winners--and promising ideas--from Harvard University's storied business plan competition.  Read story

Squeeze More Juice Out of Your Business Model

By Jon Burgstone and Bill Murphy, Jr. |  Apr 24, 2012

Too much premium product, not enough demand? How one innovative winery came up with a profitable solution.  Read story

Get Maximum Customer Info for Minimum Cost: 5 Tips

By Jon Burgstone and Bill Murphy, Jr. |  Apr 17, 2012

In a start-up’s early days, your most important task is to sort out the good ideas from the bad--without spending a ton of money. Here’s how.  Read story

Facebook-Instagram Deal: How Google Should Respond

By Jon Burgstone and Bill Murphy, Jr. |  Apr 10, 2012

Google needs to do something bold now that Facebook has a killer photo app. Here's one suggestion.  Read story

The Free Money Business Model

By Jon Burgstone and Bill Murphy, Jr. |  Apr 9, 2012

The Magic Mailbox may be a fairytale but it can teach you a lot about your business model and if you need a change.  Read story

Sausage vs. Meatballs: A Study in Start-ups

By Jon Burgstone and Bill Murphy, Jr. |  Apr 3, 2012

Why did the Currywurst Bros. chain fail in New York, while little Meatball Obsession is thriving? Entrepreneurs, take note.  Read story

4 Sure Ways to Make Your Start-up Stand Out

By Jon Burgstone and Bill Murphy, Jr. |  Mar 29, 2012

Here's how to be seen as a one-of-a-kind true original. Even if you're not.  Read story

The Words That Are Killing Your Productivity

By Jon Burgstone and Bill Murphy, Jr. |  Mar 16, 2012

Want to get more done? Then stop using this time-sucking class of words. Hint: One of them is in the headline.  Read story

6 Ways to Build Self-Confidence

By Jon Burgstone and Bill Murphy, Jr. |  Mar 13, 2012

There's no room for self-doubt when you're launching a company. Here are half-a-dozen ways successful entrepreneurs keep faith with themselves.  Read story

5 Easy Ways to Feel More Confident

By Jon Burgstone and Bill Murphy, Jr. |  Mar 6, 2012

You won't convince investors, customers or employees that you can change the world unless you convince yourself first. How on earth do you do that?  Read story

6 Ways to Make People Believe in You

By Jon Burgstone and Bill Murphy, Jr. |  Feb 27, 2012

You're a start-up and you haven't done anything yet, so why should anyone believe in you? Classic research suggests how to convince them.  Read story

Why Entrepreneurs Do What They Do

By Jon Burgstone and Bill Murphy, Jr. |  Feb 15, 2012

If you ever wondered whether starting a business is worth the hell you put yourself through, read this.  Read story

How Old is Too Old to Start a Great Company?

By Jon Burgstone and Bill Murphy, Jr. |  Feb 7, 2012

Here are five reasons that VCs don't trust anyone over 30 and why all of them are wrong.  Read story

10 Great Candidates for the Best Job in Government

By Jon Burgstone and Bill Murphy, Jr. |  Jan 27, 2012

Aneesh Chopra, the first-ever CTO for the United States, is stepping down. Here are a few good people who could replace him.  Read story

How to Judge a New Venture in 15 Seconds Flat

By Jon Burgstone and Bill Murphy, Jr. |  Jan 24, 2012

I ask one question to determine whether a new company has a future. The 15-second answer tells me all I need to know  Read story