Jules Pieri is co-founder and CEO of The Grommet, a not-so-in-the-box company that launches undiscovered products and helps them succeed. The company’s “Citizen Commerce” platform is reshaping how consumer products get discovered, shared, and bought. Jules started her career as and industrial designer for technology companies, and was subsequently a senior executive for large brands such as Keds, Stride Rite, and Playskool. She leads The Grommet, following roles as VP at Design Continuum and President of Ziggs.com. She completed her undergrad degree, summa cum laude, at the University of Michigan and people tell her she is the first designer to graduate from Harvard Business School. From starting her career conceiving cutting-edge tech products, to leading big companies, Jules' confidence in attacking a blank slate was formed early on. She was also named one of Fortune's 2013 Most Powerful Women Entrepreneurs. Read more on Jules' thoughts on her blog.