All Markets Are Not Created Equal
Developing a better understanding your markets and competitors will give you better insights about where and how to compete. Read story

Developing a better understanding your markets and competitors will give you better insights about where and how to compete. Read story
The value of customer relationships runs much deeper than a good product or service. Read story
If you don’t know which products create the most value for your business, you’re probably missing out on key growth opportunities. Read story
When your business is built around talent, you can’t afford to skimp on healthcare and other employee benefits. Read story
The company's movie streaming deal with Verizon is a classic adjacency move that leverages the brand while limiting the risk. Read story
Identifying your business’s one true objective will provide a strong foundation for all strategic decision-making. Read story
How one company re-incentivized its sale force to pursue high-value customers. Read story
Take the time to discover which customers add the most value to your business. Read story
Finding the perfect investor can be a Goldilocks-type challenge. Here's how one company found that 'just right' investor. Read story
Outside investors can propel your business and create a foundation for long-term success. The trick is finding the right ones. Read story
Taking steps to improve profitability can actually help you to increase customer value and build brand equity. Read story
The traditional private equity model could use a makeover. Our goal: build a new model that creates more value for investors and management teams. Read story
Which customers should you be rolling out the red carpet for? Follow these three steps to identify the customers and prospects worth nurturing. Read story
Entrepreneurs and growing companies must be willing to bet last year’s profits to increase the odds for future growth. Read story
Capturing growth opportunities requires alignment on targets, timelines, and, most of all, accountability. Read story
There's no good reason to care about EBITDA, right? Wrong. Your banker and investors will care--so should you. Read story
An outside perspective is critical to building the future of any business, big or small. Read story
How to develop a pricing strategy that reflects the true value of your products. Read story
Don’t goose near-term results at the expense of long-term value creation. Read story
Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? Read story
Despite what the critics say, management teams should still try to increase shareholder value--by delivering value to customers. Read story
Big, nonsensical blunders such as a bad acquisition can happen when you don't consider a broad enough set of growth paths. Read story
A short list of high-value opportunities will keep you focused on what really matters. Read story
A retailer expanding its locations holds lessons for any growth-oriented company. Read story
Get your facts straight before you launch an attack on your competitors. Here's three facts you can't get wrong. Read story
Each year provides a clean slate and a chance to grab market share from competitors. Here are three tasks to get you started. Read story
How one retailer discovered the secret to expanding from three to 15 stores profitably. Read story
If your strategy’s off track, complete this four-step process to put your business back on a growth path. Read story
A dead or dying value model can take your company down with it. Here's how one company came back from the brink. Read story
Business owners sound off about determining customer value. Read story
By focusing efforts on your best customers, you can increase customer value and grow your business. Read story
Measures like Price-Earnings Ratio and EBITDA multiples are just gross generalizations of the value of your business. Here's how to determine the real value. Read story
Understanding customer value is by far the most important factor when looking for ways to grow your business. Read story
You’re ready to start investing again in growth initiatives but your management team is at odds over what to do next. Building a value model will help trai... Read story
P&L targets are supposed to help a company create more value. But used incorrectly, they can erode business value and consume growth opportunities from the i... Read story
You want to grow your business but buying your growth may not be the best strategy. Read story
Redbox has built a successful DVD kiosk business, but its days are numbered. Here's why that's not such a bad thing. Read story
An IPO is no panacea: In some cases going public may even stifle the growth of your company. Find out why. Read story
Get the most out of your CFO: Encourage him or her to explore beyond the bean counting to identify profit growth opportunities for the business. Read story
Too often company executives driven by expanding their empire or blinded by a "quick fix" for entering a new market end up in an overpriced deal. Read story
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