Keith Ferrazzi is the author of two NY Times best-selling books, Never Eat Alone and Whoâ€™s Got Your Back, and founder and CEO of consulting firm Ferrazzi Greenlight. At its core, Ferrazzi Greenlight is a research institute focused on human behavior change within the organizational context. The research Keith leads both supports and draws upon consulting work with large companies in four areas of behavior-based performance acceleration: high-impact teams, culture change, sales, and management of multi-unit outlets (restaurants, auto, retail, and hospitality). Keithâ€™s ultimate aim goes beyond the workplace. He aims to change behavior in a way that impacts disenfranchised populations in the world via the work his Greenlight Giving foundation does with the private, government, and non-profit sectors.