There?s Still a Lot of Life Left in These Old Economy Companies
David Komansky, chairman and CEO of Merrill Lynch & Co., finds it ironic that the head of a financial services firm gets asked to lecture on the new econo... Read story
Kim Brooks
How to Translate Your Brand into an Image
A brand starts with a message about why your company is valuable. The message should communicate this value clearly and consistently. The message s... Read story
Changing Your Brand? Think Carefully
Branding 101 tells you to develop your brand through repetition, consistency, and fulfillment. But markets change: New competitors arrive, customer expect... Read story
Why Online Branding Matters
In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B... Read story
Brand Building 101: Where Do I Start?
Start-ups and small companies ask the same questions when they first contemplate a formal marketing program: Do we need a brand yet? Can we even have a br... Read story
