Lane McCulloch

Understand Click-Through (Traffic-Building) Campaigns

By Lane McCulloch | Mar 27, 2000

Once you build a Web site, you need to put some effort into enticing customers to come visit. Banner ads can be a powerful way to invite people to your si... Read story

Understand Sell-Through (Direct Sales) Campaigns

By Lane McCulloch | Mar 27, 2000

Your site is up, and your shelves are stocked. It's time to sell. But first you need some customers. How do you get them not only "in the door" of your si... Read story

Learn What a Branding Campaign Is

By Lane McCulloch | Mar 27, 2000

The branding banner ad campaign is similar to a traditional print, radio, or TV campaign. The core concept behind a branding campaign is that if you put a... Read story

Meet Mie-Yun Lee

By Lane McCulloch | Mar 1, 2000

Mie-Yun Lee is an expert on businesspurchasing for the office. Since she founded Read story

These days Web users are cynical. How can I combat that cynicism?

By Lane McCulloch | Mar 1, 2000

Internet in Business mentor Jakob Nielsen responds: When I started working on online communication in 1983, I knew the Web would b... Read story

How can I keep abreast of Internet trends that will affect my business?

By Lane McCulloch | Mar 1, 2000

Internet in Business mentor Jakob Nielsen responds: I suggest that you incorporate the Web into your life as much as possible. Buy... Read story

Checklist: Determine Your Banner Ad Campaign Objectives

By Lane McCulloch | Mar 1, 2000

When it comes to banner ads, one size does not fit all. Are you trying to develop awareness of your brand, attract prospective customers to your site, or ... Read story

Understand Branding (Awareness-Building) Campaigns

By Lane McCulloch | Mar 1, 2000

What is the first thing that comes to mind when your customers think of your company? Great service? Low prices? Clever advertising or a catchy logo? Each... Read story

Learn When to Use a Branding Campaign

By Lane McCulloch | Mar 1, 2000

The objective of a branding campaign is to impress your firm's brand identity on potential customers, not necessarily to entice users to visit your site o... Read story

Understand Click-Through (Traffic-Building) Campaigns

By Lane McCulloch | Mar 1, 2000

Once you build a Web site, you need to put some effort into enticing customers to come visit. Banner ads can be a powerful way to invite people to your si... Read story

Understand Sell-Through (Direct Sales) Campaigns

By Lane McCulloch | Mar 1, 2000

Your site is up, and your shelves are stocked. It's time to sell. But first you need some customers. How do you get them not only "in the door" of your si... Read story

Powering Up Overseas

By Lane McCulloch | Mar 1, 2000

A Web site maintained by a world traveler in Texas can help you quickly determine what phone line and electrical plug adapters you'll need when traveling ... Read story

Extending the Life of Your Laptop Battery

By Lane McCulloch | Mar 1, 2000

For the frequent business traveler, there's only one thing more frustrating than being stuck in an airport waiting for a delayed flight: Waiting in an air... Read story

iPass Provides Worldwide Internet Access

By Lane McCulloch | Mar 1, 2000

A growing number of Internet service providers (ISPs) are offering so-called "roaming access" to the Internet. Once you establish an account with an ISP t... Read story

The Banner-Ad Campaign Plan

By Lane McCulloch | Feb 1, 2000

The goal of any advertising campaign is to promote sales by getting the right messageto the right audience at the right time. Once you have identified you... Read story

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