Leslie M. Schultz


Say It With Video

By Leslie M. Schultz |  Jun 1, 1985

VIDEOTAPES HAVE BEEN A POPULAR SELLING TOOL WITHIN THE BUSINESS COMMUNITY FOR YEARS. IT TOOK A SMART CEO TO REALIZE THEIR POTENTIAL IN THE CONSUMER MARKET AS...  Read story

Not Quite Ready For Prime Time President

By Leslie M. Schultz |  Apr 1, 1985

MORE AND MORE CEOS ARE TAKING TO THE AIRWAVES TO PITCH THEIR COMPANY'S PRODUCTS OR SERVICES. THE LIMELIGHT, AS SOME CEOS HAVE FOUND, CAN BE A MIXED BLESSING.  Read story

A New Wrinkle

By Leslie M. Schultz |  Apr 1, 1985

Edna Hennessee makes it her business to get other cosmetic companies ready for business.  Read story

Selling To Seniors

By Leslie M. Schultz |  Mar 1, 1985

He is selling back-scrubbers with U-shaped handles that don't put stress on shoulder joints, and two-foot-long tongs to help you pluck items from the floo...  Read story

Ignorance Is Bliss?

By Leslie M. Schultz |  Feb 1, 1985

Johnny can't read, write, or recite his multiplication tables very well, say the critics. But a survey sponsored by The Hearst Corp. indicates that Johnn...  Read story

Happy Hour

By Leslie M. Schultz |  Dec 1, 1984

Last year, LXD Inc. was in big trouble. General Electric Co. was divesting the company, and rumors abounded that it would shut down the maker of liquid-c...  Read story

Blowing Off Steam Is An Expensive Habit

By Leslie M. Schultz |  Nov 1, 1984

Blowing off steam may be beneficial for frustrated individuals, but it is a waste of money for manufacturers. Now, though, entrepreneurs are creating a bu...  Read story

A New Twist On Limited Partnerships

By Leslie M. Schultz |  Oct 1, 1984

The research and development limited partnership is hardly a standard capital-raising device, but exotic variations on it have already begun to emerge.Read story

The Gender Gap Strut

By Leslie M. Schultz |  Sep 1, 1984

Like strutting peacocks, Democrats and Republicans have been displaying their interest in women's issues to attract votes. The most dramatic gesture was D...  Read story

The Supreme Court Backs Cut-rate Distributors

By Leslie M. Schultz |  Aug 1, 1984

Discounters, take heart. The U.S. Supreme Court is on your side. This spring, the Court affirmed a $10.5-million judgment in favor of Spray-Rite Service...  Read story

The New Forecasting: Art And Seance

By Leslie M. Schultz |  Jun 1, 1984

Many entrepreneurs talk about listening to their "inner voices" in making crucial decisions. But lately more and more seem to be interested in hearing oth...  Read story

Guaranteed Advantage

By Leslie M. Schultz |  Jun 1, 1984

Market researcher Bob Ladner has gained an edge over his competitors by offering a money-back guarantee.  Read story

Busy, Busy, Busy

By Leslie M. Schultz |  May 1, 1984

If you are one of those busy executives whose corporate life is in perfect order but whose private life is in miserable disarray, take heart. New companie...  Read story

Clip No More

By Leslie M. Schultz |  May 1, 1984

The scene is common: The shopper, fumbling at the checkout counter for a cents-off coupon, realizes that it is sitting, useless, in a drawer at home. Q-Co...  Read story

Backyard Broadcasting

By Leslie M. Schultz |  Apr 1, 1984

Breaking into the broadcasting business is never easy, but it is about to get a little easier. The Federal Communications Commission has effectively reduc...  Read story

The Joy Of Leasing

By Leslie M. Schultz |  Mar 1, 1984

For chief executive officers in search of the well-heeled corporate look, a number of leasing services are turning up across the country that will get you...  Read story

Oh, Joi And Rapture Unforeseen!

By Leslie M. Schultz |  Mar 1, 1984

The recovery has been full of surprises that have left economists befuddled, albeit not at a loss for words. As 1983 came to an end, for example, go...  Read story

To Catch A Thief

By Leslie M. Schultz |  Feb 1, 1984

As William R. Reagan tells its the inspiration came to him about six years ago, over a 3 a.m. snack of milk and cookies. For some reason, he was thinking ...  Read story

Furniture For Growth

By Leslie M. Schultz |  Jan 1, 1984

Last February, Wayne Gianotti, president of Contract Office Group, a furniture company in San lose, Calif, heard of a Silicon Valley start-up that he conc...  Read story

Listing The Unlisted

By Leslie M. Schultz |  Dec 1, 1983

The late, great, new-issues boom was a bonanza for underwriters, but it has created headaches for stockbrokers, investors, and even some of the newly publ...  Read story

Dial-a-de Kooning

By Leslie M. Schultz |  Nov 1, 1983

People have figured out all kinds of clever things to do with telephones, but Carol Prisant and her son Barden may have scored a first. For the past year ...  Read story