Lisbeth Wiley Chapman


Glossary of Media Terms

By Lisbeth Wiley Chapman |  May 1, 2000

anchor: the member of a news team who coordinates the reports assignment editor: staff member of a television or ...  Read story

Get Media Smart!

By Lisbeth Wiley Chapman |  Apr 27, 2000

Almost everyone understands that positive news coverage is good for business. Positive news coverage can transform you from a hardworking local profession...  Read story

Why the Media Need You

By Lisbeth Wiley Chapman |  Mar 3, 2000

The Media Need You: A Reporter's Perspective Reporters are always in a hurry, always on deadline. Reporters need you, the expert, i...  Read story

How to Find the Media

By Lisbeth Wiley Chapman |  Mar 3, 2000

The following list of directories can help you reach the people who can create business-building positive news coverage. Bacon...  Read story

Where Stories Come From

By Lisbeth Wiley Chapman |  Mar 3, 2000

Story Sources Your story sources are right in front of you every day. They come from hot client issues, life events, and industry ...  Read story

Six Rules of Media Etiquette

By Lisbeth Wiley Chapman |  Mar 3, 2000

When reporters write a story, they start at the top of their computer file, at the top of the document, and at the top of their Rolodex. They keep adding ...  Read story

Sample News Release

By Lisbeth Wiley Chapman |  Mar 3, 2000

For further information: Lisbeth Wiley Chapman 617-983-0393 Funds of Funds Association FormedRead story

Creating a Target Media List

By Lisbeth Wiley Chapman |  Mar 3, 2000

Seven Steps to Creating a Target Media List It is best to create a target media list before you approach the media. The effort you...  Read story