SERIAL CEO  

Margaret Heffernan


Ditch the Job Descriptions

Job descriptions are about following the rules. Innovation is about challenging them. Which message would you rather have?  Read story

Bully? Why Rules Won't Work

How many rules do you have in place at your company? You just might want to get rid of them. Here's why.  Read story

How to Build Great Collaborations

The power of cooperation and comedy to make useful products.  Read story

When to Listen to Your Fear

Self-belief can motivate you to succeed. If you lack it, you may need more resources, experience, or strategy.  Read story

Do You Need A PR Firm?

A serial entrepreneur describes her public relations mistakes--so you don't make the same ones.  Read story

What Makes a Company Resilient?

You can't stop really bad things--like Sept. 11th--from happening, but you can be prepared for them. Here are 7 ways.  Read story

Why Women Want to be Entrepreneurs

Like Facebook's Sheryl Sandberg, women are driven to do business better and more flexibly, and make work better for everyone.  Read story

Weighing a Big Decision? Take Your Time

To understand all the consequences of an important choice takes time and attention--even if they're hard to come by.  Read story

Why Flexible Hours Inspire Performance

Don't waste a minute tracking your employees' hours. They'll get more done.  Read story

The Truth About Sleep & Productivity

Working overtime doesn't increase your output. It makes you stupid.  Read story

Danger! Don't Hire People Just Like You

Commonalities may be comfortable, but they also create blind spots. You want lieutenants who provoke feuds and dissent.  Read story

My Worst & Best Board Meetings

Conflict can be helpful at an advisor meeting. What's more important? Disciplined use of time. The last article of a four-part series on boards.  Read story

Boards: The Right Person To Lead One

The best chairman or chairwoman is a mentor, sounding board, and listener.  Read story

Boards: What Makes A Strong Director?

What to look for when you choose board members. And what to avoid. The second of a four-part series.  Read story

Boards: Why Bother With One?

A group of advisors can be extraordinarily useful. Tricks to make sure yours is. The first of a four-part series.  Read story

How to Keep Up Morale in 2012

Ra-ra cheers don't work. Neither do wildly aggressive goals. What does?  Read story

Celebrate Your Mistakes; You'll Learn

The best businesspeople don't know everything. They're the ones who are brave and truthful enough to admit mistakes--and learn the most from them along the way.  Read story

You Say You Want to Grow Your Company?

Don't run like crazy just to stay in the same spot. Instead, stop, think, and focus. Four reasons why.  Read story

The Power of A Dissenting Voice

Be wary of unanimous decisions and bold when you face them. Neuroscience and sociology, and a recent meeting I attended, underscore this point.  Read story

Negotiation: Why Sometimes Failure Is the Best Outcome

Negotiating is not about sealing the deal, but framing the optimal relationship. Sometimes that's impossible.  Read story

You Can't Predict Talent; Foster It

I admit I can't discern star hires from average Joes. Instead, here's four ways I help my people thrive.  Read story

Ikea's Former CEO on How to Collaborate

A variety of strategies can help your team work well together. But one is more important than the rest: Get rid of the soloists.  Read story

Eileen Fisher Goes Abroad

Breaking into an international market is time-consuming, and risks becoming a big distraction. What can you learn from how Eileen Fisher did it?  Read story

Export or Die: How Divine Chocolate Broke into the U.S.

A U.K. chocolatier part-owned by Ghanaian cocoa farmers contends with currency fluctuations as it expands abroad.  Read story

How Do You Decide On Price? Experiment.

The story of how two professors landed on the price at which a California winery would sell the most Cabernet Sauvignon.  Read story

It's Not Love, It's Business

A friend of mine recently began looking for her next career move. To date, every CEO she has met with has articulated an intention to sell the business wi...  Read story

When a Start-up Should Hire a Corporate Executive

Here's how you can tell if a corporate type is ready to make the transition to a scrappier venture.  Read story