Martha Rogers


CRM Plays Different Roles for Different Companies

By Don Peppers and Martha Rogers |  Mar 1, 2002

The mad rush toward "I've got to do CRM" has turned to boardroom discussion of "What's the benefit?" -- and companies have become increasingly more skeptical...  Read story

Are Personalization and Privacy Really at Odds?

By Don Peppers and Martha Rogers |  Dec 1, 2001

As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows.  Read story

Off the Record: A Candid Exec on the CRM Culture Shift

By Don Peppers and Martha Rogers |  Dec 1, 2001

Implementing a CRM strategy that gets results inevitably involves winning over the hearts and minds of employees; and arguably the most difficult step of ...  Read story