CRM Plays Different Roles for Different Companies
The mad rush toward "I've got to do CRM" has turned to boardroom discussion of "What's the benefit?" -- and companies have become increasingly more skeptical... Read story
Martha Rogers
Are Personalization and Privacy Really at Odds?
As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows. Read story
Off the Record: A Candid Exec on the CRM Culture Shift
Implementing a CRM strategy that gets results inevitably involves winning over the hearts and minds of employees; and arguably the most difficult step of ... Read story
Are Personalization and Privacy Really at Odds?
Today's companies treat different customers differently for one basic reason: because they can. The technologies that enable personalization have only rec... Read story
