Martha Rogers, Ph.D


Shaping Relationships in 2003

By Martha Rogers, Ph.D |  Dec 31, 2002

Don Peppers and Martha Rogers, Ph.D., share their insights about relationship trends for 2003.  Read story

Solving the Opt-in/Opt-out Debate

By Martha Rogers, Ph.D |  Oct 8, 2002

It's time to adopt a one-to-one system that protects customers' privacy and adds to company coffers.  Read story

Solving the Opt-in/Opt-out Debate

By Martha Rogers, Ph.D |  Oct 1, 2002

It's time to adopt a one-to-one system that protects customers' privacy and adds to company coffers.  Read story

CIC 101: Enhancing the Customer Experience

By Martha Rogers, Ph.D |  Aug 7, 2002

Telephone-based retailer QVC saw $3.9 billion in sales in 2001. So why is it investing in its contact center?  Read story

Show me the ROI

By Martha Rogers, Ph.D |  Nov 6, 2001

When it comes to customer-based strategies, it's tough to find a Financial Services Provider as strongly committed as Royal Bank of Canada (RBC). Since it...  Read story

Four Strategies for Maximum Profitablity Via the Consumer Direct Channel

By Martha Rogers, Ph.D |  Oct 1, 2001

The consumer direct (CD) channel -- products and services delivered to customers through catalogs, telemarketing, interactive TV, kiosks, Web sites, or mo...  Read story

One-to-One Marketing on the Web

By Martha Rogers, Ph.D |  Jun 12, 1998

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Making the Transition to One-to-One Marketing

By Martha Rogers, Ph.D |  Jan 1, 1997

Two marketing experts offer advice about how companies can establish one-to-one marketing.  Read story