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THE TRADEMARK ADVOCATE  

Matthew Swyers is the founder of The Trademark Company, a web-based law firm specializing in protecting the trademark rights of small to medium-sized businesses. Matt founded the company on the belief that top caliber trademark services should be affordable to all. Today, the company is recognized as one of the top trademark firms in the world by industry magazines while maintaining its customer service focus and an A+ rating with the Better Business Bureau. The company is also ranked No. 138 on the 2011 Inc. 500 list. @TrademarkCo


Lessons You Can Learn from Apple’s iPad Woes

As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know.  Read story

Business Lesson From Beyonce and Jay-Z

Can you really trademark a baby’s name? Absolutely. Why would you want to? The answer is more applicable to your business than you may realize.  Read story

7 Steps to Turbocharge Your Efficiency

We all want more time. But how do you get it? The answer is to become a master of efficiency.  Read story

3 Steps to Build Your Business Up by Tearing it Down

Sometimes the best way to keep your business growing is to analyze what would bring it to an end.  Read story

5 Steps to Thinking Outside of the Box

How do people think outside of the proverbial box? They know how to view things more expansively. Here's how.  Read story

Can a Shoe Color Really Be Trademarked?

With a Federal Court Case underway many are asking can the color of the soles of shoes be protected as a trademark. The answer may surprise you.  Read story

4 Essential Steps to Managing Growth

Success, if not handled properly, can lead to the demise of a business. Sustain long-term growth by following these steps.  Read story

Want a Discount? Just Ask.

If you want to reduce your business expenses in 2012 you must teach yourself one simple skill.  Read story

4 Traits of Great Leaders

Four easy-to-master traits from great leaders such as John F. Kennedy, Sam Budnyk, and Gene Kranz.  Read story

5 Things I Look for in a Great Job Interview

Here is what separates a good candidate from a great one.  Read story

4 Steps to Creating a Great Place to Work

You can have a vision for the culture of your company but ultimately you have to let go and see what happens.  Read story

4 Steps to Knock Out Workplace Stress

Stress can impede your productivity and adversely affect your ability to accomplish your tasks. Teach yourself to embrace the situation, move beyond fear, an...  Read story

Get a Google Pay-Per-Click Monopoly for Your Brand

Use Google's General Trademark Complaint Form to stop competitors from infringing on your brands online.  Read story

Lesson from the U.S. Postal Service

What can you learn from the fate of USPS? That your business must evolve or face extinction.  Read story

Why You Should Work Smarter, And Harder

These books that lead you to believe that you can achieve success by simply working smarter and not harder are lying.  Read story

The 2:00 A.M. Test for Hiring

How better to judge loyalty than by seeing which of your employees would come to your aid at two in the morning.  Read story

The Trademark Dilemma

Is it better to coin a new name that no one has ever heard or to use a descriptive name? It all depends on what you hope to achieve.  Read story

How Business Ideas Get Stolen

What every business owner needs to know about protecting valuable intellectual property.  Read story

What You Can Learn from the Ritz-Carlton

When your employees are trained that the customer is always right, they will handle unexpected situations with the best customer service.  Read story

Toss the Bad Apple Employee

One bad employee can quickly turn a positive working environment into a divisive and negative atmosphere.  Read story

My Crisis of Conscience

The Trademark Company CEO Matthew Swyers went from being a legal mercenary to a warrior defending the trademarks of small businesses.  Read story

Best Advice: Shut Up and Listen

You may think you know everything you need to about growing your business successfully. Think again.  Read story