THE TRADEMARK ADVOCATE  

Matthew Swyers is the founder of The Trademark Company, a web-based law firm specializing in protecting the trademark rights of small to medium-sized businesses. Matt founded the company on the belief that top caliber trademark services should be affordable to all. Today, the company is recognized as one of the top trademark firms in the world by industry magazines while maintaining its customer service focus and an A+ rating with the Better Business Bureau. The company is also ranked No. 138 on the 2011 Inc. 500 list. @TrademarkCo


5 Unusual Things You Should Trademark

Filing a trademark shouldn't stop at words and logos. There are many other ways to protect your brand that you may be overlooking.  Read story

Productivity Tip: Fine-tune Your Focus

Use these three simple steps to increase productivity at work and boost your accomplishments.  Read story

Create a Coveted Internship Program

An internship program should be more than just free or low-cost labor. Here's how to make it beneficial for everyone involved.  Read story

Google & Facebook Take on Patent Trolls

Technology giants launch an assault on vague patents that hinder innovation and jack up costs.  Read story

Why Good Bosses Keep Their Word

Bosses will be held to their word. If you say something, you must follow through.  Read story

Guide to Effective Delegating (For Control Freaks)

You cannot grow your business all on your own so stop trying to. It's time for you to trust others to help you. Here's how.  Read story

Don't Get Stuck With a Jersey Contract

Oral contracts are just that, words in the air. Put any agreement in writing if you want it to be worth something.  Read story

Lessons From a Time Square Street Peddler

A street hawker may seem like an unlikely teacher, but you can use their simple techniques to increase the power of your sales force.  Read story

5 Steps to Handling a Customer Complaint

Your employees may be turning customers away. Teach them these simple steps to navigate through a customer service issue.  Read story

4 Myths of Global Branding

What rights do you have when protecting your trademark internationally? You may be surprised.  Read story

7 Tips for the Novice Business Traveler

Just starting out on the road? Follow the advice of those who have been there.  Read story

7 Rules of a Successful Business Lunch

A lot of deals have been made over a great meal. Here's seven ways to master the business lunch.  Read story

7 Reasons Good Teams Become Dysfunctional

Here are the most common habits of a dysfunctional team and how to change them so you can get your group back on track.  Read story

3 Rules for Hiring an Independent Contractor

Avoid getting burned by an independent contractor by building these contingencies into your contract.  Read story

3 Lessons From Apple's Billion-Dollar Win

Here's what you can learn from Apple's patent victory over Samsung.  Read story

Stop Drive-By Critics in Their Tracks

People who offer criticism without also offering a possible solution are not valuable to the discussion. These three steps will help you hold them accountable.  Read story

Are You Violating Google's New Copyright Policy?

Avoid becoming a victim to Google's new policy of penalizing the organic rankings of websites suspected of improperly posting the copyrighted materials of ot...  Read story

How Washington Can Fix the Economy

Where have all of our heroes gone? We need a hero to get us back to economic prosperity and we need one now.  Read story

5 Tips for Getting and Handling Press

Harness the power of the media to market your business using these five tips.  Read story

4 Acceptable Ways to Get Mad at Work

How do you deal with situations in the workplace that boil your blood? Here's some advice to keep the conflict under control.  Read story

3 Ways to Guard Your Trademark

Your company's trademarks are your most important business asset. Here's how you can protect them.  Read story

Secrets of a Master Negotiator

Use these skills from a former trial attorney to increase your ability to negotiate a deal.  Read story

Inspire Your Workforce: 3 Tips

You want to inspire your employees to greatness? Use these simple tips to increase performance and morale.  Read story

What You Can Learn from the Second Fall of Atlantis

The Atlantis Resort in the Bahamas has experienced financial hardship of late. Use these lessons learned so you do not suffer their fate.  Read story

Protect Your Company From Fired Employees: 8 Steps

Use this checklist after terminating an employee to ensure that you, your employees, and your company remain secure.  Read story

3 Marketing Lessons from a Blackjack Gambler

Use these simple strategies learned from Black Jack to turbo charge your marketing results.  Read story

What Your Employees Do When You're on Vacation

Do you know what happens in the office when you are away? Follow these simple steps to keep your office running efficiently even in your absence.  Read story

Is Your Business Suffering From This Silent Killer?

Don't fall victim to complacency in your business. Practice these steps to keep your business one step ahead of the competition.  Read story

Can Your Business Survive Without You?

What would happen to your business if you were called away on an emergency? Here are three tips to ensure it doesn't miss a beat.  Read story

Increase the Power of Your Sales Force: 3 Tips

The secret to increasing your sales is to win the hearts of your sales team.  Read story

Run an Efficient Meeting: 5 Tips

Are your meetings lacking focus? Learn the art of running an efficient meeting using these five tips.  Read story

Why Ultimatums Don't Work

Don't issue ultimatums to employees. Rather, use the point of an ultimatum to determine when you have a square peg trying to stick into a round hole.  Read story

Beware of Shady Partnership Pitches

When faced with a partnership proposal ask these questions to determine if the deal is truly a strategic partnership or a sham.  Read story

Where Is Your Competitive Fire?

Use your business’s losses to inspire you to achieve great things.  Read story

When to Hire: 4 Tips

Small businesses often fret over when to hire additional employees. Use this simple formula to automate the decision-making process.  Read story

Could Google Lose Its Famous Name?

Too much brand recognition can actually be a bad thing, especially if left unchecked, and lead to the loss of your trademark rights.  Read story

3 Tips to Perfecting Your Sales Pitch

Some consumers are only interested in the best price. Others, however, may be more concerned with ability. To increase sales you must learn to tailor your ma...  Read story

What Venture Capitalists Want: 4 Tips

Venture capitalists look for very specific items when determining whether to invest in a business. Use these tips to make sure you have a leg up on securing ...  Read story

One Trait to Look for in Every Hire

What type of people should you have on your team? Those with a great attitude or with unparallelled knowledge. I've made my decision.  Read story

Essential Reading List for New Entrepreneurs

Everything you need to know to become a successful entrepreneur is in these six essential books.  Read story

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