When Trademark Enforcement Goes Too Far
You can always enforce your trademarks, but should you? Here are three tips to help you decide when it's worth it. Read story
THE TRADEMARK ADVOCATE 
Matthew Swyers
Diversify the Eggs in Your Marketing Basket
Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. Read story
Just in Time for St. Patrick’s Day: Top 5 Irish Brands
Luck of the Irish? Think again. It took a lot of hard work to build these brands to their iconic places in consumer’s minds. Read story
8 Steps to Squash a Customer's Complaint
Before you rush to defend yourself or fight back remember to put yourself in your customer's shoes. Read story
4-Step Entrepreneur Screening Test
Do you think like an entrepreneur? Test yourself against these four simple points. Read story
7 Last Minute Ideas for National Employee Appreciation Day
Forgot about National Employee Appreciation Day? Bet your employees didn't. Here are a few quick tips to keep you out of the doghouse. Read story
Caution: Your Business Is Not Irreplaceable
It is easier than ever for your customers to find your competitors. Make sure they do not need to. Read story
Lessons You Can Learn from Apple’s iPad Woes
As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. Read story
Business Lesson From Beyonce and Jay-Z
Can you really trademark a baby’s name? Absolutely. Why would you want to? The answer is more applicable to your business than you may realize. Read story
7 Steps to Turbocharge Your Efficiency
We all want more time. But how do you get it? The answer is to become a master of efficiency. Read story
3 Steps to Build Your Business Up by Tearing it Down
Sometimes the best way to keep your business growing is to analyze what would bring it to an end. Read story
5 Steps to Thinking Outside of the Box
How do people think outside of the proverbial box? They know how to view things more expansively. Here's how. Read story
Can a Shoe Color Really Be Trademarked?
With a Federal Court Case underway many are asking can the color of the soles of shoes be protected as a trademark. The answer may surprise you. Read story
4 Essential Steps to Managing Growth
Success, if not handled properly, can lead to the demise of a business. Sustain long-term growth by following these steps. Read story
Want a Discount? Just Ask.
If you want to reduce your business expenses in 2012 you must teach yourself one simple skill. Read story
4 Traits of Great Leaders
Four easy-to-master traits from great leaders such as John F. Kennedy, Sam Budnyk, and Gene Kranz. Read story
5 Things I Look for in a Great Job Interview
Here is what separates a good candidate from a great one. Read story
4 Steps to Creating a Great Place to Work
You can have a vision for the culture of your company but ultimately you have to let go and see what happens. Read story
4 Steps to Knock Out Workplace Stress
Stress can impede your productivity and adversely affect your ability to accomplish your tasks. Teach yourself to embrace the situation, move beyond fear, an... Read story
Get a Google Pay-Per-Click Monopoly for Your Brand
Use Google's General Trademark Complaint Form to stop competitors from infringing on your brands online. Read story
Lesson from the U.S. Postal Service
What can you learn from the fate of USPS? That your business must evolve or face extinction. Read story
Why You Should Work Smarter, And Harder
These books that lead you to believe that you can achieve success by simply working smarter and not harder are lying. Read story
The 2:00 A.M. Test for Hiring
How better to judge loyalty than by seeing which of your employees would come to your aid at two in the morning. Read story
The Trademark Dilemma
Is it better to coin a new name that no one has ever heard or to use a descriptive name? It all depends on what you hope to achieve. Read story
How Business Ideas Get Stolen
What every business owner needs to know about protecting valuable intellectual property. Read story
What You Can Learn from the Ritz-Carlton
When your employees are trained that the customer is always right, they will handle unexpected situations with the best customer service. Read story
Toss the Bad Apple Employee
One bad employee can quickly turn a positive working environment into a divisive and negative atmosphere. Read story
My Crisis of Conscience
The Trademark Company CEO Matthew Swyers went from being a legal mercenary to a warrior defending the trademarks of small businesses. Read story
Best Advice: Shut Up and Listen
You may think you know everything you need to about growing your business successfully. Think again. Read story
- 1
- 2
