IF YOU BUILD IT...  

After several years as a venture capital investor at Ironwood Equity, including experience as an investor in the pre-fab homes industry, Maura McCarthy co-founded Blu Homes. Her inspiration: a deep interest in reducing the carbon footprint of American homes, and making home buying a more fun and convenient experience. Maura is a board member of The Capital Network and is also a member of the U.S. Green Building Council and the Renewable Energy Business Network. @BluHomes


Just Because You Have a Recycling Program...

By Maura McCarthy |  Apr 20, 2012

...doesn't mean you're a "green" company. Here's how to stop greenwashing and start implementing smart, efficient, sustainable practices that benefit your co...  Read story

How to Build Your Dream Board of Advisors

By Maura McCarthy |  Feb 23, 2012

When building our board, we cast a wide net. We ended up with a diverse group of people perfectly in tune with our company's ethos. Here's how you can too.  Read story

The Case for Sharing Company Secrets

By Maura McCarthy |  Feb 6, 2012

There's one simple way to make your customers trust you: be open and honest with them from the start.  Read story

Why Innovation Needs Academia

By Maura McCarthy |  Jan 24, 2012

It's in style to dismiss business school, and higher education in general, as unnecessary. But our company wouldn't exist without it. Here's why.  Read story