IF YOU BUILD IT...  

After several years as a venture capital investor at Ironwood Equity, including experience as an investor in the pre-fab homes industry, Maura McCarthy co-founded Blu Homes. Her inspiration: a deep interest in reducing the carbon footprint of American homes, and making home buying a more fun and convenient experience. Maura is a board member of The Capital Network and is also a member of the U.S. Green Building Council and the Renewable Energy Business Network. @BluHomes


3 Design Principles to Better Your Business

Design is now at the forefront of innovation. Does your company have the best design team it can? Check out how the landscape has changed.  Read story

How to Work Harder & Not Burn Out

You might think keeping work and your personal life separate is best for balance. But it might actually be causing you to burn out.  Read story

When Your Customer Isn't Who You Expected

When we launched, we aimed at the wrong mark. Here's how we learned to love--and care for--our true customer base.  Read story

Just Because You Have a Recycling Program...

...doesn't mean you're a "green" company. Here's how to stop greenwashing and start implementing smart, efficient, sustainable practices that benefit your co...  Read story

How to Build Your Dream Board of Advisors

When building our board, we cast a wide net. We ended up with a diverse group of people perfectly in tune with our company's ethos. Here's how you can too.  Read story

The Case for Sharing Company Secrets

There's one simple way to make your customers trust you: be open and honest with them from the start.  Read story

Why Innovation Needs Academia

It's in style to dismiss business school, and higher education in general, as unnecessary. But our company wouldn't exist without it. Here's why.  Read story