Michael T. Brandt


Permission Marketing and the Web

By Michael T. Brandt |  Jan 1, 2000

Because you can easily interact in real time with prospects and clients, the Web is ideal for building one-to-one client relationships. If you consistentl...  Read story

Getting Better Delivery of Your Direct Mail

By Michael T. Brandt |  Jul 1, 1999

When direct mail is a critical part of your marketing communications program, getting it delivered is a key to your success. Here are some ideas to help y...  Read story

Make Marketing a Team Effort

By Michael T. Brandt |  Jul 1, 1999

Effective marketing is a team event. At its best, it's fun to watch, fun to participate in, and it leads to success.In the last issue of Musings, ...  Read story

Communicating the Plan

By Michael T. Brandt |  May 1, 1999

The marketing plan and budgetwere just approved by the vicepresident. It' s time to launch! Before introducing the newproduct, booking the hotel fo...  Read story

Introducing New Products

By Michael T. Brandt |  Mar 1, 1999

Why do so many new products fail? Usually for many reasons. Companies often are so enamored of their new product ideas that they fail to do their research...  Read story

The Core of Successful Marketing

By Michael T. Brandt |  Jan 1, 1999

The 8 characteristics of every effective marketing plan  Read story

Outsmarting the Competition

By Michael T. Brandt |  Sep 1, 1998

The competition's tough! Increasing sales and market share often means beating the competition to the punch. Take advantage of those times when the compet...  Read story

Striking Gold in Those Sales Leads

By Michael T. Brandt |  Jul 1, 1998

Make a plan for dealing with sales leads. Here are some steps to get you started.  Read story

Making That Newsletter Sing

By Michael T. Brandt |  Apr 1, 1998

The marketing newsletter -- an effective means of communicating with your customers and prospects, or victim of recycling container or the Delete key? Her...  Read story