Michele Miller


How to Weather the Storm

By Michele Miller |  Dec 9, 2008

Pretty much everyone is now using the word "recession" as part of their daily vocabulary. If the winds of change haven't reached the sails of your busines...  Read story

An Entrepreneur's Best Friend

By Michele Miller |  Oct 9, 2008

When people discover that I own my own consulting firm, one of the first questions they ask is, "What is the best part about working from home?" While it ...  Read story

What Women Really Want

By Michele Miller |  Sep 5, 2008

Businesses aren't the only ones who are thinking about marketing to women. Now, entire cities are jumping on board. A Read story

Think There's No Such Thing as a Cool Laptop Case?

By Michele Miller |  Aug 15, 2008

My sister thinks I have a chromosome imbalance, since I'm not a "shoe freak" like so many women we know. I think I have a total of four pairs in my closet...  Read story

Do You Really Know Your Customers?

By Michele Miller |  Aug 1, 2008

I shop at two health food stores. I am a frequent customer, stopping by at least once if not twice a week. Nearly every time I stand at the checkout, I en...  Read story

I'm Off to Maui!

By Michele Miller |  Jul 21, 2008

Hi, my name is Michele Miller and I'm excited to be the newest contributor to the Inc. Life blog. Some of you may know me as a Marketing blogger for Inc.c...  Read story

What Success Sounds Like

By Michele Miller |  Jul 14, 2008

Do you own or manage a retail store? If so, consider trying this experiment: Find an out-of-the-way location in your store that doesn't interfere ...  Read story

Are You Getting Bad Advice?

By Michele Miller |  Jul 2, 2008

"Our intention was to have a very successful summer sale.... That expectation was wrong." So said Dieter Zetsche, former chairman of DaimlerChrysler, the ...  Read story

Telling a Good Story

By Michele Miller |  Nov 6, 2007

You may have the greatest company in the world. But if you don't know how to convey that to customers, you may as well not exist. <...  Read story

Telling a Good Story

By Michele Miller |  May 1, 2007

You may have the greatest company in the world. But if you don't know how to convey that to customers, you may as well not exist.  Read story

The Future of Consumer Research

By Michele Miller |  Oct 1, 2006

Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking.  Read story

The Importance of Being Relevant

By Michele Miller |  Mar 1, 2006

Facing global competition and a technology revolution, entrepreneurs must work harder than ever to find a message that resonates with customers.  Read story

Leave No Stone Unturned

By Michele Miller |  Feb 1, 2006

"I've done everything possible to create good relationships with my clients, a physician announced with just a hint of smugness during one of my recent s...  Read story