Chances are, your company is just a lightweight when it comes to being eco-friendly. Want to go hardcore? Here's what it takes. Read story
Michelle is a former Senior Vice President of New Business Development at Disney and a Vice President and General Manager of New Products at Pepsi-Cola. Currently, she teaches at Columbia and NYU Stern Graduate Schools of Business and guest lectures at several international graduate business schools, where she specializes in marketing strategy, marketing plans, new products and services development, and innovation techniques. Michelle provides highly unique and practical executive education programs through her consulting firm Marketing Visualized. She is also the CEO of Inventours™ -- Inspiration For Innovation, a series of programs providing insider access to innovation thought leaders in the world's most creative cities.
Your product must be good--that's a given. But if you're going to win, it's about the experience . Read story
The results are in--and they aren’t pretty. Here are eight cautionary tales from some of the world’s biggest brands. Read story
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