In her role as editorial director, Michelle Manafy is responsible for Digital Content Next's content-related initiatives, including its InContext site, select events, and evangelizing industry best practices. Manafy has two decades of publishing experience, more than half of which has been focused squarely on the business of digital content. Her career has included leadership roles at the Media Industry Newsletter (Min), where she concentrated on digital strategies and revenue channels for the magazine media; U.K.-based digital publisher FreePint Limited, where she focused on the enterprise information industry; and Information Today, Inc.'s Enterprise Group, where she provided content direction on publications and events in the areas of content creation, management and delivery, enterprise search, and the business of content. Manafy also has extensive knowledge of Millennials and digital natives, having co-written the book Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business Is Done. She is a lively and informative industry writer and speaker and holds a B.A. in journalism from San Francisco State University.