How to Use Multimedia for Business Marketing
Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company's reach and introduce new marketi... Read story
Michelle V. Rafter
For Holiday Cheer, Keep Customer Data Safe
To stand out this Christmas, small merchants are putting shoppers’ safety first. E-tailers are beefing up anti-fraud programs and other security measures t... Read story
How to Live Stream a Meeting
Ever host a sales presentation, seminar or conference and wish customers who couldn't fly in for the event could tune in anyway? Small businesses are getting... Read story
Avoid Social Media Faux Pas
If you’re using Twitter, Facebook, or LinkedIn for business, the last thing you want is to alienate potential customers before they even know you. So lay o... Read story
Twitter's New Tweets for Small Business
Twitter is rolling out new and improved features aimed squarely at making small and mid-sized business users more comfortable with the social network. Read story
During the Downturn, Don't Scrimp on Security
The recession may have taken a bite out of your IT budget, but now is not the time to get lax about data protection. Read story
Bing, Twitter, and the New Search Landscape
Just when you figured out search engine optimization, the Internet search scene is shifting. Microsoft introduced Bing, a tool for live Web searches. Twitter... Read story
No Downturn for Privacy Practices
The recession may have taken a bite out of your IT budget, but it’s no reason to get lax about customer privacy and other data protection practices. Read story
Give Your Thumbs a Break
E-mailing and texting can help get work done -- but too much typing on a smartphone can take a physical toll. Read story
Thumbs Down: Mobile Device Hazards
E-mailing and texting can help get work done -- but too much typing on a smartphone can take a physical toll. Businesses need to heed warnings to to avoid pa... Read story
Business Card Redux: Digital Apps
Digital business card apps for smart phones, Web, and PCs let you swap contact info and social network profiles. Read story
Design PowerPoint Slides for Smart Phones
Remember how bad big-screen movies looked on TV before broadcasters came up with formats to make sure everything fit? By following a few simple rules, it’s... Read story
How to Hire an SEO Consultant
Companies that can’t afford a full-time SEO specialist can hire a part-time consultant -- but finding one that’s a good fit takes time and effort. Read story
Just the Fax: Service Goes Online
Nobody faxes anymore, right? Wrong. There's still a place in most small businesses for a fax -- only these days, it's less likely to be a machine and more li... Read story
The Domain Name Game
Companies can use descriptive domain names to draw traffic to their websites without having to pay big bucks for online advertising. Read story
A Breakout Year for OpenID
By the end of 2008, more than 30,000 websites -- including many small businesses -- were using the digital identity protocol that streamlines consumers’ we... Read story
When One Monitor Isn’t Enough
Business people who’ve made the switch say using two monitors -- or even more -- make them more productive. And they swear they’d never go back. Read story
Doing More IT with Less Money
The recession is driving small businesses to make tough choices when it comes to IT -- deferring upgrades, cutting back on outside consultants and in some ca... Read story
2009 Tech Security Forecast
In 2009, IT experts predict more malware and other attacks on company networks coming from mobile devices, social networks, and faster Internet connections, ... Read story
A Business Intelligence Software Primer
Applications that extract data buried inside spreadsheets and databases for key analytics were once too complex and expensive for small businesses. Then soft... Read story
Santa Baby, Slip These Gadgets under the Tree
Ultra-mobile PCs, upgraded iPods, HD cameras top small business owners holiday wish lists. Read story
The Virtual CIO
By using a contract CIO on a project or part-time basis, a small business gets the best of both worlds -- an experienced IT professional at far less than wha... Read story
Microsoft Office Moves to the Web
Microsoft will soon make scaled down versions of its popular suite of office productivity programs available as Web apps. Watch out Google. Read story
A Windows 7 Sneak Peek
Microsoft is expected to unveil a beta version of the successor to the Vista operating system sometime in 2009. Read story
Good Match: Choosing an IT Services Vendor
Choosing the right outside IT services provider for your business involves knowing what you need, rounding up a qualified candidates, asking the right questi... Read story
To Save or Not to Save: E-mail Storage
Deciding which e-mail messages are business records and need to be saved is more complicated than it seems. Read story
Stem the Flood with E-mail Archiving
You’ve got e-mail, lots of e-mail. Don’t leave it to employees to choose what to save and how to save it. Create an e-mail retention policy and use an ar... Read story
Network Defense: Intrusion Prevention Systems
Technology upgrades and industry security regulations are pushing more small businesses to use both network and host-based intrusion prevention systems. Read story
IT Mistakes: Failure is Not an Option
IT mistakes can do serious damage to a small business, so learn from others’ misfortune what to do in order to avoid their fate. Read story
Curb Costs of Mobile Device Management
It can cost more than $2,500 a year for a company to take care of a single iPhone. Multiply that by the number of smart phones, laptops, and other mobile dev... Read story
Market Online without Spamming
If you’re not careful, your small business’ e-mail marketing campaign could end up in a potential customer’s spam filter. Avoid this by certifying your... Read story
Psst! What’s the Password?
As a high-profile incident recently pointed out, companies of all sizes that that don’t protect high-level administrative passwords leave themselves open t... Read story
No Fly Zone: Virtual Meetings
Companies looking to cut sky-high travel costs are switching to online meetings, and thanks to better technology and high-speed Internet connections, they’... Read story
Document This: How to Organize Computer Data
Add-ons, backups, and plug-ins make sorting and storing e-mail and other computer documents easier than ever, even for the most organizationally challenged. Read story
Stop Workers from Using IT to Snoop Around
Businesses have good reasons for monitoring employees. But there are no good reasons for workers to spy on each other, or snoop through confidential informat... Read story
Providing a Safety Net for Confidential Data
As small businesses outsource more work and switch to Web-based applications, it’s critical to have practices in place to safeguard confidential company in... Read story
New Tools for Stopping E-commerce Fraud
When it comes to selling products or services online, you don’t have to be a big company or have a big budget to keep transactions safe from credit-card sc... Read story
Web Surveys: Taking the Pulse of Customers
What's the easiest way to understand customer satisfaction? Online surveys can help you get an unbiased evaluation of your service, products, and other feedb... Read story
Beware of IT Certification Scams
IT training and testing industries are taking steps to curb cheating on certification exams and improve security at testing centers. Until then, hiring manag... Read story
How to Fill IT Jobs in Hot Categories
Demand for experienced IT professionals is high, so small businesses have to be creative to fill open positions, including tapping existing employees, using ... Read story
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