Mike Hofman


A Sales Force Built Around Cold Calling

To thrive in a recession, the sales force at iCore Networks focuses on cold calling  Read story

Amid the Downturn, Some Companies Thrived

Inc. ’s 28th annual list of the fastest-growing private companies in America reveals broad economic trends and a positive outlook.  Read story

The Great Leaders Series: Juan Trippe, Founder of Pan American Airways

He saw globalization coming before almost anyone, pioneered modern branding, and left his mark on the Manhattan skyline.  Read story

The Great Leaders Series: Mary Kay Ash, Founder of Mary Kay Cosmetics

She brought multi-level marketing mainstream, turned employee recognition into a branding exercise, and spoke up for work-life balance.  Read story

Data Point

A Cease-fire in the War for Talent  Read story

Some Good Earners

Preparing prison inmates to start businesses upon their release  Read story

The Great Beer Crisis of 2008

If all your competitors were hurting badly, would you help out?  Read story

The Best Cause of All

U.S. companies are by far bigger givers than their global counterparts. Yet they're not particularly interested in doing good. What gives?  Read story

In Tough Times, Focus On Fairness

A Q&A with the one minute entrepreneur.  Read story

Center of Attention

While many U.S. entrepreneurs are going global these days, Central America is not often the first place they look. Big mistake.  Read story

The Oil Boom

With oil well over $100 a barrel and gas prices flirting with $4 a gallon, oil-rich nations are becoming just that -- rich. So who has the most petrodollars ...  Read story

Title Creep: the Chief Revenue Officer

Why a job title left over from the dot-com days is suddenly ubiquitous.  Read story

Updates

From Tinkerer to Franchiser Since being featured in our start-up issue ("Read story

Being Al Gore

Entrepreneurs offer advice to the veep-cum-venture capitalist.  Read story

Breaking Through

How companies just like yours mushroomed into powerhouses in their industries. A conversation with Keith R. McFarland.  Read story

Exit Strategist of the Year

Mary and Gary West are probably the richest American couple you've never heard of--and they did it the new-fashioned way. They took their...  Read story

Superpoking Bill Gates

Ten questions we'd like to ask Microsoft's founder about his company's play for Facebook.  Read story

The Idea That Saved My Company

Embattled hotelier Chip Conley found inspiration from an unlikely source: psychologist Abraham Maslow.  Read story

Case Study #2: The Inventor's Best Friend

The Start-up: TechShop The Founder: Jim Newton Menlo Park, California The business proposition: ...  Read story

Legal Lemons, PR Lemonade

To fight a lawsuit brought by a giant rival, Tom Szaky of TerraCycle is doing what he loves--going on the offensive.  Read story

Q&A With Andy Sernovitz

Customer service, meet marketing.  Read story

Reading, Writing, Running a Company

This month, a program called EntrepreneurshipWeek USA will extol the virtues of business ownership in schools across the country.  Read story

Making Marketing Sticky

Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message.  Read story

What Can We Expect in 2007?

Six entrepreneurs talk about the plans they're making for the new year.  Read story

Chip and Dan Heath: Marketing Made Sticky

The authors of "Made to Stick" talk about how to make your messaging memorable.  Read story

Entrepreneur-Friendly Governors Sail to Victory

Governors whose policies align with entrepreneurs' top priorities were re-elected by wide margins.  Read story

Rating the Governors

With Arnold Schwarzenegger and 25 other governors up for reelection, we look at who among them has earned the entrepreneurial vote.  Read story

Finders, Weepers

Texas tackles a thorny issue.  Read story

Q&A: The Enron Juror

A look at the convictions of Ken Lay and Jeff Skilling--and the underpinnings of the whole Enron scandal--through the eyes of an entrepreneur on the jury.  Read story

When Defense Contractors Are Too Big to Be Small...

The standards used to judge whether a firm is small enough to qualify for federal set-aside contracts are becoming a source of tension between the Depart...  Read story

Can This Man Turn Around the SBA?

Never heard of Steve Preston? Few had, until he was nominated to run the Small Business Administration.  Read story

Lies, Damn Lies, and Word of Mouth

The hottest marketers in the country face their biggest challenge yet: marketing themselves.  Read story

In Defense of Chapter 7

Sensing that the system is being abused, Congress passed a bill in March to help creditors recover more debt from businesses that have filed bankruptcy.  Read story

The Innovator's Next Bestseller?

Clayton M. Christensen strikes again.  Read story

Alan Axelrod, Business Book Juggernaut

Alan Axelrod made Elizabeth I a star CEO. Now he's tackling ethics.  Read story

Q & A with Michael Porter

Harvard professor and urban booster Michael Porter explains the vital role that growing companies play in the inner city.  Read story

Darrell Issa Recalls...Gray Davis, Among Others

Having revolutionized California politics, Darrell Issa takes a few questions from us.  Read story

Those Weren't the Days?

Clinton economist Joseph E. Stiglitz ponders his legacy.  Read story

The 90-Day Difference

Why do some new managers succeed while others fail? It all depends on the first three months.  Read story

Goodwill for Your Ex

Should 'goodwill' be considered divisible property in divorce cases?  Read story