Mike Hofman


PR Do's and Don'ts

One of my favorite articles in the April issue of the magazine is written in the form of a l...  Read story

Going Global, Part 17: Selling Services Overseas

During our reporting on doing business abroad, we tried to be mindful of the fact that the experience for a service company was by-and-large very differen...  Read story

Going Global, Part 16: Wither Russia?

Tensions between Russia's government and the strange mix of entrepreneurs and oligarchs that makes up the country's nascent private sector seemed to rise ...  Read story

Going Global, Part 10: H-1B Visas

Two days. That's how long it took the U.S. Citizenship and Immigration Services agency to receive 133,000 applications for new H-1B visas. A random comput...  Read story

Going Global, Part 6: The Politics of Maps

If you turn to page 100 of the April issue or click here , you will find what we consider to be the ...  Read story

Going Global, Part 2

It's been a bad couple of days in Ukraine, as the country's rival political factions square off in a brewing Read story

U.S. Loses Tech Edge?

America's dominance in terms of technology has been eclipsed by several countries in Europe and Asia, according to a new report from the World Economic Fo...  Read story

Paper or Nothing?

The city of San Francisco took a step toward banning plastic shopping bags on Tuesday, weeks after it banned Styrofoam food containers--both of which were...  Read story

Supply Chain to the Stars

A fun news item today: researchers at the Massachusetts Institute of Technology are developing a software tool that they say is the first step to establis...  Read story

March Madness at Work

It's that time of year: March Madness, otherwise known as the NCAA men's basketball tournament. On Sunday evening, the selection committee revealed the fi...  Read story

Memo to Howard Schultz...

Call it the espresso shot heard roung the world: on Valentine's Day, as you may now know, Starbucks founder and chairman Howard Schultz wrote a memo to hi...  Read story

Four New Ad Rules

Advertising today is political and your best new idea may come from a small office you maintain halfway around the world. Those are two of the four lesson...  Read story

Q&A With Andy Sernovitz

Customer service, meet marketing.  Read story

Reading, Writing, Running a Company

This month, a program called EntrepreneurshipWeek USA will extol the virtues of business ownership in schools across the country.  Read story

A Viral Campaign Bombs

The suspicious packages that caused alarm in the Boston area today were part of a viral marketing campaign, ABC News is reporting. The campaign for the Ca...  Read story

The Fed Holds Firm

The Federal Reserve Bank's Open Market Committee left the target federal funds rate at 5.25 percent this afternoon. "Recent indicators have sugges...  Read story

Making Marketing Sticky

Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message.   Watch video

In Praise of Drug Testing

Just days before the Super Bowl, the National Football League and the players' union agreed to a plan for more extensive drug testing, and for larger fine...  Read story

Proposed Tax Breaks

The Senate is currently considering a plan to link the much-ballyhooed federal minimum wage increase to a package of tax breaks designed to mollify small ...  Read story

Notes from the Inc. 500

So the 25th annual Inc. 500 conference was held this weekend in San Francisco, at the lovely Fairmont Hotel located high atop Nob Hill. As always, the eve...  Read story

To Catch an Embezzler

Between January 2004 and last month, a Boston area women employed as a bookkeeper at a drywall company embezzled more than $1.1 million from her employer,...  Read story

Home Based, but Promo Denied

Employees who work from home are less likely to get promoted or enjoy other career advances than their in-the-office counterparts, according to a survey o...  Read story

Pixar's Slow Start

One of the more interesting moments, from an entrepreneurial perspective, of last night's Golden Globe awards was the acceptance speech of Read story

Jim Clark Exits Shutterfly

Jim Clark, the legendary technology entrepreneur who founded Silicon Graphics and Netscape Communications, has quit as chairman of the board of Shutterfly...  Read story

Home Depot: A Fixer-Upper?

By now, you probably have heard the news that the head of Home Depot, Bob Nardelli, is leaving the company. "Since he became chief executive... Home Depot...  Read story

The Today Show Welcomes Inc. Cover Boys

Why do some ideas lodge themselves in our minds while others slip in and out? That's the question that authors Chip and Dan Heath explore in their new boo...  Read story

What Can We Expect in 2007?

Six entrepreneurs talk about the plans they're making for the new year.  Read story

Chip and Dan Heath: Marketing Made Sticky

The authors of "Made to Stick" talk about how to make your messaging memorable.  Read story

Music Entrepreneur Dies

Ahmut Ertegun, the founder of Atlantic Records, died yesterday in New York City at age 83. Ertegun built his small record label into a powerhouse with act...  Read story

Giuliani Backed By a Friend in D.C.

Terry Neese, one of the 19 political movers and shakers that Inc. named in February as ...  Read story

Price Fixing Rules Revisited

The Supreme Court has agreed to hear an appeal brought by a California handbag manufacturer that could lead to a review of the 95-year-old rules that defi...  Read story

In Memoriam [Audio]

From the founders of K2 skis to the woman who invented tortilla chips, we lost a number of great entrepreneurs in 2006. Executive editor Mike Hofman takes...  Watch video

A New New Deal?

Today's economy is one in which the rich get much, much richer, while the middle class increasingly struggles to get by. So argue Joel Kotkin and David Fr...  Read story

Smoker's Firing Sparks Lawsuit

A Massachusetts man has filed suit against the Scotts lawncare company after he was fired when a drug test revealed that he smoked cigarettes off hours. A...  Read story

The Case for Dress Codes

Doctors who wear casual or revealing clothing are a turn-off to patients, according to research cited in an article in today's New York Times. "In a study...  Read story

Gucci's Home Away From Rome

Just what are the limits of a boutique brand like Gucci? That's the question observers are asking as the company puts the finishing touches on Read story

Change in Congress

Expect a new cast of characters serving on the small business committees in the House of Representatives and the Senate in the next Congress. Republicans ...  Read story

Inc. 500 Hall of Famer Goes Public

Capella Education, a seven-time Inc. 500 company based...  Read story

Entrepreneur-Friendly Governors Sail to Victory

Governors whose policies align with entrepreneurs' top priorities were re-elected by wide margins.  Read story

Bush Says Wage Hike Likely

In his press conference this afternoon, President Bush made headlines by replacing Secretary of Defense Donald Rumsfeld. He also praised the nation's grow...  Read story